China Skinny: Insights-Based Marketing, Research & Digital

China Skinny is a full-service marketing, research and online agency that has delivered successful projects for clients across a wide range of industries. Our tools, advice and execution help international businesses entering China, as well as brands already in the market who are looking to grow their share. China Skinny’s team will take the time to understand your objectives and then deliver the most effective solutions to meet and exceed your goals.
China Skinny was founded by Mark Tanner, who draws perspective from working in the Internet, mobile and marketing industries since the 90s in China, North America, Europe, Africa and Australasia. A long-held fascination with China drew him and his wife to the Middle Kingdom. He has built China Skinny on the ethos of using research and insights to strengthen creative marketing ideas in order to maximise their effectiveness in the market.

China Skinny’s reputation is attributable to our deep understanding of the Chinese market. We publish the most-read newsletter about marketing in China, and are regularly contacted by international media such as Bloomberg and Reuters for our view on the market. We provide consumer trends and marketing services for well known organisations including Colgate, Intercontinental Hotels Group, New Zealand Trade & Enterprise, Westpac Bank and Tourism Malaysia.

Why China Skinny?

  • Integrating Insights into Everything

    Our unique approach involves building a strong link between research and insights, and the marketing strategies we recommend and implement.
  • Boutique Agency

    Working harder and smarter to compete against larger multinational agencies, with key senior staff involved across all aspects of our projects.
  • Experience

    One of the best-known marketing agencies in China, with a global client base demonstrating many of our successes. Our weekly newsletter showcases our understanding and insights of the China market.
  • China-Focused

    China is a complex market like no other. As China Skinny is solely focused on the Mainland, we provide unimpeded advice and services to help clients entering or improving their position in the market.

Our Methodology

China Skinny integrates research and insights into everything we do. We deliver results through comprehensive analysis involving a combination of offline and online research, external networks, in-house knowledge and insights that all come from a highly creative team.

Your Objectives & Requirements

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Recommendations & Execution

Contact China Skinny to learn how you can win in China.