How Food & Beverage Brands Are Using Technology to Sell in China
China Skinny works with clients across 17 industries which has given us a well-rounded perspective of Chinese consumer behaviour. It's been a helpful way to identify what works in one category, how it can be applied in others and any affinities between them. One of the most dynamic industries we work in is food & beverage, which has welcomed some of the most innovative and exciting...
Infographic: Tencent's Super-Apps in 2017 Q1
The first quarter of 2017 has been a successful one for China’s internet giants: Tencent's revenue topped ￥49,6 billion (around $7.2 billion) according to the company’s quarterly report. Tencent’s efforts to create mo...
Food & Beverage Trends in China, Part 1: Food and Snack Products
The China Skinny team was out and about this past week taking in the latest trends, innovations and happenings in China’s food & beverage and craft beer scene. Attending last week’s SIAL China and Craft Beer China gave us ...
Communicating with Chinese Tourists: Too Much Information?
Five years ago the Chinese idea of an exotic getaway encompassed strutting glitzy Hong Kong shopping malls with arms adorned in Gucci bags. At the time destinations in Greater China accounted for around two thirds of Chinese outbo...
ITB China: Attracting Chinese Travellers
China Skinny attended the debut of ITB China, the latest B2B trade show specifically for the Chinese Travel Market. Growing on the success of the travel industry’s largest trade show ITB Berlin as well as ITB Singapore, ITB Chin...
New Pricing Model Trends in China
Years ago, China’s sprawling network of street-noodle vendors began utilising the curious new commerce features of an app called WeChat. A willingness to embrace change signifies the innovative spirit that pulses through modern ...
WeChat B2B Marketing Genius
Any classic “Business in China 101” course will be quick to mention the traditional two-handed business card delivery. Yet like much else in modern China, these lessons are quickly losing relevancy. While formal business event...
The Biggest Changes in China Since 1979
The advent of towering office buildings, glitzy malls and unending super highways will quickly capture the eye of any traveller looking for signs of the new China. Yet beyond the glamour and scale, the day-to-day lives of China’...
When China's Social Media Machine Takes Flight
A doctor flying from Chicago to Louisville last week had only morning appointments on his mind. Yet within hours, his pre-flight plight would reverberate around the world. Bloody, bruised and manhandled by United Airlines, Dr Dav...
The 3 Biggest Challenges for Foreign Brands in China
The allure of its enormous 1.4 billion population and rising affluence has seen China become one of the world’s most attractive markets, but also its most competitive. Many international brands have struggled to gain a presence ...
Infographic: Chinese Consumers' Online Fresh Food Preferences
Chinese cuisine has a rich and diverse heritage with some notable differences across regions. Alibaba’s 2017 China Household Table Consumption Trends Report highlights some of these variances and how purchases can change with ...
The Lion, The Dragon and the Belt Road
If “The Belt and Road” still sounds unfamiliar, it won’t be for long. A colossal trade network is currently taking shape, weaving through continents with China at its core powering the expansion. Officially denoted the Silk ...
Key Takeaways from the Asia Pacific Business Outlook Conference
China Skinny recently attended the Asia Pacific Business Outlook conference in Los Angeles. As an agency servicing brands in both China and abroad, we find it valuable to hear perspectives about China from businesses who are both ...
Getting Branding Right in China
A cute little penguin with a scarf, a curious pussycat and a floppy-eared pooch. Not the beginnings of a children’s story but the iconic logos of three gargantuan powerhouses in the Chinese market. A brief survey of China’s to...
How eCommerce is Relevant to Every Foreign Food Brand in China
If your next seafood platter carries some suspiciously plump offerings your cause for concern may be justified. Shrimps pumped full of gelatin and expired flour at high-end bakeries usher in the latest wave of food scandals in Chi...
Infographic: Online Fresh Food Trends in China
“Fresh Food” has become the main theme on Chinese tables as consumers are increasingly attracted to a healthy lifestyle. Newly released insights from Alibaba’s 2017 China Household Table Consumption Trends Report outline ...
Food & Beverage,
Online Fresh Food,
Reaching Chinese Consumers,
Table Consumption Trends,
China Marketing Newsletter
5-10 minutes a week to keep up with China's dynamic market. It's free!
your full name
The Opportunities in China's 'Smaller' Cities
China has 157 cities with more people than Berlin, teeming with a rising consumer class.
How does your city compare?
Learn More About China Skinny's Services
ENTRY & GROWTH STRATEGY
CITY & REGION INSIGHTS
BRANDING & POSITIONING
DIGITAL & O2O EXECUTION
Back to Top