5 Trends in China Tourism Which Can Be Applied to China's Overall Consumer Market
If you’re looking for trends in the Chinese consumer market, the tourism industry should be your first stop. Whether it’s trading-up in food & beverage or the health & fitness craze seizing the domestic market, China Skinny sees China’s affluent international travellers particularly influential in shaping these trends back home. A quick glance at five trends stemming from...
How Chinese Smartphone Apps May Save the World
A glance at any air quality index will reveal that China’s notorious pollution problem persists. Yet while Washington wavers on its environmental commitments, Beijing is implementing policies to reduce its reliance on fossil fue...
Why Trains & Bikes Mean Much More than Transport for Modern China
In 1990, Greater China's metro systems covered just three cities. By 2020, over 40 cities will sport modern, efficient underground commuter networks. In that same three decades, Beijing has gone from a couple of lines and Shangha...
One of China's Most Effective Marketing Channels: Ecommerce
We hope you had a great Dragon Boat Festival. Billions and millions are numbers that we often hear associated with China's ecommerce market. Whilst impressive figures, for many of us they are just lots of zeros with little c...
Food & Beverage Trends in China, Part 3: More Diversity among Countries, The Rise of Local Players, Cartoony Branding and Copycats and Fakes
Welcome to the final part of China Skinny’s Food and Beverage Trends in China series. Part 1 covered developments in China’s health trends, flavours and frozen products. Part 2 touched on the continued trend of premiumisation ...
Food & Beverage Trends in China, Part 2: Premiumisation & Packaging
Following part 1 of China Skinny’s Food & Beverage trends, we bring you part 2 which delves into premiumisation and packaging.
Premiumisation Goes from Strength to Strength
Premiumisation of prod...
How Food & Beverage Brands Are Using Technology to Sell in China
China Skinny works with clients across 17 industries which has given us a well-rounded perspective of Chinese consumer behaviour. It's been a helpful way to identify what works in one category, how it can be applied in others and...
Infographic: Tencent's Super-Apps in 2017 Q1
The first quarter of 2017 has been a successful one for China’s internet giants: Tencent's revenue topped ￥49,6 billion (around $7.2 billion) according to the company’s quarterly report. Tencent’s efforts to create mo...
Food & Beverage Trends in China, Part 1: Food and Snack Products
The China Skinny team was out and about this past week taking in the latest trends, innovations and happenings in China’s food & beverage and craft beer scene. Attending last week’s SIAL China and Craft Beer China gave us ...
Communicating with Chinese Tourists: Too Much Information?
Five years ago the Chinese idea of an exotic getaway encompassed strutting glitzy Hong Kong shopping malls with arms adorned in Gucci bags. At the time destinations in Greater China accounted for around two thirds of Chinese outbo...
ITB China: Attracting Chinese Travellers
China Skinny attended the debut of ITB China, the latest B2B trade show specifically for the Chinese Travel Market. Growing on the success of the travel industry’s largest trade show ITB Berlin as well as ITB Singapore, ITB Chin...
New Pricing Model Trends in China
Years ago, China’s sprawling network of street-noodle vendors began utilising the curious new commerce features of an app called WeChat. A willingness to embrace change signifies the innovative spirit that pulses through modern ...
WeChat B2B Marketing Genius
Any classic “Business in China 101” course will be quick to mention the traditional two-handed business card delivery. Yet like much else in modern China, these lessons are quickly losing relevancy. While formal business event...
The Biggest Changes in China Since 1979
The advent of towering office buildings, glitzy malls and unending super highways will quickly capture the eye of any traveller looking for signs of the new China. Yet beyond the glamour and scale, the day-to-day lives of China’...
When China's Social Media Machine Takes Flight
A doctor flying from Chicago to Louisville last week had only morning appointments on his mind. Yet within hours, his pre-flight plight would reverberate around the world. Bloody, bruised and manhandled by United Airlines, Dr Dav...
The 3 Biggest Challenges for Foreign Brands in China
The allure of its enormous 1.4 billion population and rising affluence has seen China become one of the world’s most attractive markets, but also its most competitive. Many international brands have struggled to gain a presence ...
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