What's Driving China's Rural Revitalisation is What it Means for Brands
Ten years ago, the average dairy farm in China had three cows. With millions of peasants tending postage-stamp sized lots, educating them on basic farming techniques such as responsible pesticide use was nigh impossible. Each batch of milk from each farm needed to be picked up by someone, who'd deliver it to a slightly larger carrier, who'd deliver it to a slightly larger operator, and so on. The...
The Wacky World of KOLs in China
Welcome to this week's Skinny on China; we hope it was a great break for those who were off over Golden Week. Aside from the annual inundation of tourist sites, transport hubs and highways, the most talked-about news of the break ...
Why US Brands Should be Interested in China's Golden Week Tourists
No holiday period provides a better barometer for the state of tourism and general consumer sentiment in China than the October Golden Week. Unlike Chinese New Year when the majority of Chinese return home to their families, Octob...
China's Correlation Between Video Games and Kittens
Chinese males have an obsession with gaming, so say the numbers. China's $38 billion gaming market is worth more than four times its movie industry. The country's infatuation has contributed to eSports becoming a medal event at t...
Infographic: Fascinating Douyin Facts
China's hottest app Douyin has lured more than 150 million Chinese watching dozens of short videos every day. Its reach has also influenced and promoted the development of urban cultural tourism. During the Spring Festival holiday...
China's Health Industry: Convenience at a Whole New Level
Few people who have been sick in China will look back at it fondly. Crowded, noisy establishments serviced by understaffed and overworked hands, and full of other frustrated sick people who look disturbingly contagious. Not exactl...
Alibaba’s LST Reaches for One Million Mom-and-Pop Stores in China
Alibaba announced last week that it has recruited one million convenience stores in China, around one-sixth of the total market, to use its LST (Ling Shou Tong) system as their 'one-stop solution for digital transformation', embr...
Tencent: The Dark Horse in China's FMCG Retail Sector
Good news for brands in China's grocery category: there was a healthy 4.7% growth for FMCG products in the second quarter of this year according to Kantar World panel. This is a positive rise from the 3.6% in 2016 and 4.3% in 2017...
WeChat Webinar 13 Sep: The Checklist for Success
Chinese spend more than three hours a day on WeChat versus the 20 minutes a day Americans spend on Facebook. There is no other app globally that has become more integrated in consumers’ everyday lives than WeChat has in China, b...
WeChat Official Accounts Are Available to Overseas-Based Brands
The most frequent inquiry we've had over the past few years is "how do I set up a WeChat Official Account if I'm based outside of China?" Until recently there was no straightforward answer, but that has finally changed! Foreign bu...
Steps to Register a WeChat Official Account Under an Overseas Business Entity
Tencent recently made a change that allows overseas business to set up their own WeChat Official Account(s) to reach mainland Chinese WeChat users. It doesn't allow WeChat Pay or APIs yet, but it has the core WeChat features. As p...
Beijing's Difficult Balancing Act Around Sex
Flicking through the channels on Chinese TV or the well-known online video sites, you won't find any signs of prolonged or provocative kissing scenes, a hint of sexual freedom, one-night stands, extramarital affairs, wife swapping...
Keeping Chinese Consumers Loyal
Chinese consumers have long been known as the world's most promiscuous consumers. For years foreign brands have hoped to win their loyalty employing initiatives that worked in western markets, but had little effect halting Chinese...
Why Blockchain May Become as Common as WeChat in China
If there is one country where blockchain will succeed, it is China. Nowhere is there a larger, more underdeveloped or fragmented amount of data to manage in logistics, supply chains and other areas. There are also the ever-present...
Starbucks & Alibaba: More of the Same or a New-Age of Consumer Engagement?
On 2 August Starbucks and Alibaba hosted a press conference to announce their collaborative partnership moving forward.
Come at the king, you best not miss
For decades Starbucks has stood atop the peck...
China’s Ecommerce Duopoly Has Finally Fallen
The brains trust at Amazon are likely to be scratching their heads wondering how that happened. After spending hundreds of millions of dollars and 14 years to wrestle market share from the almighty Alibaba and JD-Tencent-Walmart s...
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