The soaring sales are unlikely to come as a surprise for anyone browsing WeChat avatars, Moments feeds and Douyin videos, which have more affectionate profiles of felines and pooches than an online pet store.
The news is obviously great for well-marketed brands in China’s pet industry, but other brands should also take note. They say the way to a girl’s heart is through her furry best friend, and smarter businesses are realising this; through their communication plans and even providing pet-friendly facilities such as cafes and stores. Like everything, it is about understanding what pushes your target market’s buttons and how best to service them – China Skinny can assist with that. Go to Page 2 to see this week’s China news and highlights.