What's Driving China's Rural Revitalisation is What it Means for Brands
Ten years ago, the average dairy farm in China had three cows. With millions of peasants tending postage-stamp sized lots, educating them on basic farming techniques such as responsible pesticide use was nigh impossible. Each batch of milk from each farm needed to be picked up by someone, who'd deliver it to a slightly larger carrier, who'd deliver it to a slightly larger operator, and so on. The...
‘Tis the Season in China
‘Tis the week before Christmas with not a reindeer in sight, Yet Chinese streets brim with trees and twinkly light. Those trees are decorated with the logos of brands, helping keep shopping atop consumers' Xmas plans. Li...
Lessons from China: A Tale of Two Mega Brands
Back in 2012 scouring content for the Skinny, it seemed almost every week there was another article praising KFC’s success in China. It was the Western pin-up brand; finding the much sought-after balance that tempted the masses ...
China's Potent Marketing Channel: Online Video
Glance across any Chinese park, restaurant or subway and it becomes quite clear that online video is one of the most popular channels in China. It is also one of the most dynamic. This is reflected by user numbers which has s...
China's Imported Consumer Goods Tariff Cuts: The Full Details
From December 1 this year, China has reduced import tariffs an average 17.3% to 7.7% on 187 imported goods such as food, pharmaceuticals, clothing and sporting equipment. Below is the full list of effected product categories: ...
Making Brands Relevant to Chinese Consumers by Understanding Them
It seems there is a new survey every month about increasing China consumer confidence, the latest from McKinsey noting the highest confidence in a decade. The positive responses are mirrored by actual behaviour, which has seen ...
Concerning Changes in China's Ecommerce Market
Earlier this month Beijing released a discussion draft of its Ecommerce Law that has sent China watchers and businesses searching earnestly for some clarity. It promises to dramatically tighten up the cross border commerce opportu...
The Latest China Trends from 2017 Food & Hotel China
Food and Hotel China (FHC), is one of the biggest trade shows in China and China Skinny was on the floor to scope out the latest trends, newest product entrants and to hear from attendees on their China experience. This year had ...
Chinese Consumers: Relatively Uninformed, but Learning about the Birds & the Bees
Here's some further encouraging news for China's consumer market: in the first eight months of this year more babies were born into families with multiple children than those without - some 52% versus 45% in 2016. That will h...
Infographic: Alibaba's Epic Singles' Day
18 times larger than Amazon Prime Day, and 2.5 times bigger than Black Friday and Cyber Monday combined, no two words describe China's Singles' Day better than 'breathtakingly huge'. What is as impressive as its size is its rate o...
Singles' Day Chasing More Growth
The big bull of ecommerce festivals comes charging into town this Saturday to much anticipation. Singles' Day and the week that follows will see millions of frenzied electric scooters ferrying an estimated one billion deliveries...
Alibaba Takes to the Streets in This Year's Singles' Day
The annual Singles’ Day festivities often have a showcase feel to them. November 11 does not only ensure a frantic scramble of ravenous deal-seekers and brands beckoning consumers, but a chance for Alibaba to flex its technologi...
Personalisation for Chinese Consumers, and the Essential Steps to Achieve it
When you are just one out of a heaving mass of 1.4 billion, feeling special or unique is a treasured experience not often received. As China’s cities swell and lives become increasingly homogenised brands are finding ways to mak...
Factors Knocking the Yin and Yang Balance in China
Health has been one of the core themes in China's consumer landscape over the past few years. Anyone who understands Chinese consumers' approach to health will appreciate the unity based on the opposing and complementary relatio...
'Lifestyle Centres': What Every Brand Selling in China Should Know About
If you believe the press, there is only one show in town for selling your wares in China - ecommerce. Yet behind the hype, ecommerce accounts for just 15.5% of retail overall, and an even smaller percentage for categories such as ...
Further Monopolies Likely In China's Tech Scene
Welcome back to our China-based readers; we hope Golden Week panned out well. China’s dynamic startup scene typically takes a consistent path. New ideas usually follow innovations that have been successful overseas, then ...
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