What's Driving China's Rural Revitalisation is What it Means for Brands
Ten years ago, the average dairy farm in China had three cows. With millions of peasants tending postage-stamp sized lots, educating them on basic farming techniques such as responsible pesticide use was nigh impossible. Each batch of milk from each farm needed to be picked up by someone, who'd deliver it to a slightly larger carrier, who'd deliver it to a slightly larger operator, and so on. The...
Chinese Fitness for the National Interest
The latest consumer confidence index shows a Chinese consumer who is more upbeat and optimistic about the future than any other time in the last two decades. Yet with an already enormous base of goods and a maturing market, such ...
China is Popping Pills and Pumping Iron More Than Before
It may not surprise you that China’s sprawling megacities, covered in concrete, traffic and pollution, have not produced the world’s most fit and healthy citizenry. What is newsworthy however is the speed to which things are c...
China's Food Industry Influencers: Dying Goats, Banned Brie and Grocery Trolls
Late last month importation of the soft, creamy and seemingly harmless cow's-milk cheese Brie was banned in China. The edible mold that helps form Brie's bloomy rind saw it and a host of other platter favourites including blue, Ca...
Why Mobile Payments are so Relevant to Brands in China
At the dawn of the decade China was very much a cash-based society. Most transactions were untraceable exchanges of notes and coins and it wasn't unusual for consumers to have stacks of red bills stashed away under their mattresse...
The Cute & the Fluffy Take Centre Stage in Shanghai
If anyone harboured any doubts about the mouth-watering growth expected of China’s pet market a stroll through Shanghai’s New International Expo Centre last week would’ve quelled those concerns. Pet Fair Asia 2017 came to a ...
Me is the New We in China
Chinese Valentine’s Day Qixi fell on Monday with the usual barrage of schmaltzy ads and online deals. Yet not everyone was out spending a month’s wages on heart-themed handbags or posting romantic dinner snaps on WeChat. Th...
How China's Most Successful Businesses Differ from the West
Alibaba and Tencent have done it again. They've delivered record-breaking profits that blew past analysts' forecasts, signalling just how healthy China's consumer market remains, particularly for the digital sphere. Alibaba's prof...
Spaghetti, Smartphones & China's Impact on the World
Next time you indulge in a good hearty serving of ravioli or fettuccine, spare a thought for the Chinese. Tracing the origins of Italian pastas will likely find you in China in the 13th century, following the routes of Marco Polo...
Alibaba, Marriott ink JV in Major Play for China Travel Market
Chinaskinny was in attendance as e-commerce giant and world’s largest hotelier announce strategic partnership to tap into the growing number of Chinese citizens travelling both abroad and domestically every year. Ov...
Understanding China's Pet Market's Runaway Growth
A quick Google image search for 'dogs in China' will return row after row of horrifying snaps that you wouldn't show your kids. Yet the reality is quite different in most of China's cities. Wandering through urban Chinese stree...
The Geographic Diversity Required for Marketing in China
If we asked Skinny readers to name some differences between a consumer in Beijing and Shanghai we'd be likely to get many responses. There are the obvious observations such as different food preferences, disparate climates, pollut...
Infographic: The Remarkable Disparities Between House Prices in China
Chinese love property. 90% of families in the country own their home, giving China one of the highest home ownership rates in the world. The majority of Chinese investors' portfolios are dominated by property. Few things influ...
The Weekly's Five-Year Skinniversary
A little over five years ago a fledgling Shanghai-based marketing agency was unable to find relevant and reliable marketing information about China. Hopeful of filling that gap, that agency started the Weekly Skinny. Our goal was ...
China's KOL Rules from Beijing Not Affecting Popularity
When a Chinese consumer makes a decision – from picking a bottle of water, to choosing which country will best educate their child – the influence of KOLs (Key Opinion Leaders) can be dramatic. A feature of Chinese thought sin...
Alibaba Looks to Push the Business World into the "She Era"
“The arc of history is long and it bends towards justice” – yet sometimes it needs a little push to get there. Invoking the spirit of Martin Luther King, Jr., World Bank Group president Jim Yong Kim framed the outlook from M...
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