Mark Tanner

Infographic: Top Baidu Searches 2016

2016/12/12 Mark Tanner
Baidu is China’s most popular search engine, accounting for 80% of the search market. Taking stock of the top search terms on Baidu is another way to understand what is important to Chinese consumers to help ensure marketing is relevant and ‘on trend.’ The following infographic is a snapshot of the top search terms for the year between January and the middle of November.

Baidu top search terms 2016
  • Mitchell Watkins

    Fantastic infographic. Good stuff. Only thing I wish this included was the actual search numbers for each individual keyword.

    • Mark Tanner

      Hi Mitchell, thanks for the feedback. We have tried to keep the infographic uncluttered, so included the bars under each term to provide relative volumes. Actual search numbers are usually available if there something specific that you are looking for – it is something that China Skinny often incorporates into our analysis for our projects