Although the 368 million people account for just a little over a quarter of China’s population, they are generally the most educated, highest earning, urban dwelling opinion leaders, who represent the highly-prized Chinese consumers spending up a storm.
Sina’s Q2 report also indicated Weibo also has 36.5 million active users daily. The growth and usage further cements Weibo's position as China's number one social network.
The Weibo Facts
368 million registered users China’s Sina Weibo on June 30, 2012