How Food & Beverage Brands Are Using Technology to Sell in China
China Skinny works with clients across 17 industries which has given us a well-rounded perspective of Chinese consumer behaviour. It's been a helpful way to identify what works in one category, how it can be applied in others and any affinities between them. One of the most dynamic industries we work in is food & beverage, which has welcomed some of the most innovative and exciting...
Communicating with Chinese Tourists: Too Much Information?
Five years ago the Chinese idea of an exotic getaway encompassed strutting glitzy Hong Kong shopping malls with arms adorned in Gucci bags. At the time destinations in Greater China accounted for around two thirds of Chinese outbo...
New Pricing Model Trends in China
Years ago, China’s sprawling network of street-noodle vendors began utilising the curious new commerce features of an app called WeChat. A willingness to embrace change signifies the innovative spirit that pulses through modern ...
WeChat B2B Marketing Genius
Any classic “Business in China 101” course will be quick to mention the traditional two-handed business card delivery. Yet like much else in modern China, these lessons are quickly losing relevancy. While formal business event...
The Biggest Changes in China Since 1979
The advent of towering office buildings, glitzy malls and unending super highways will quickly capture the eye of any traveller looking for signs of the new China. Yet beyond the glamour and scale, the day-to-day lives of China’...
When China's Social Media Machine Takes Flight
A doctor flying from Chicago to Louisville last week had only morning appointments on his mind. Yet within hours, his pre-flight plight would reverberate around the world. Bloody, bruised and manhandled by United Airlines, Dr Dav...
The Lion, The Dragon and the Belt Road
If “The Belt and Road” still sounds unfamiliar, it won’t be for long. A colossal trade network is currently taking shape, weaving through continents with China at its core powering the expansion. Officially denoted the Silk ...
Getting Branding Right in China
A cute little penguin with a scarf, a curious pussycat and a floppy-eared pooch. Not the beginnings of a children’s story but the iconic logos of three gargantuan powerhouses in the Chinese market. A brief survey of China’s to...
How eCommerce is Relevant to Every Foreign Food Brand in China
If your next seafood platter carries some suspiciously plump offerings your cause for concern may be justified. Shrimps pumped full of gelatin and expired flour at high-end bakeries usher in the latest wave of food scandals in Chi...
Infographic: Online Fresh Food Trends in China
“Fresh Food” has become the main theme on Chinese tables as consumers are increasingly attracted to a healthy lifestyle. Newly released insights from Alibaba’s 2017 China Household Table Consumption Trends Report outline ...
Steps to Making Chinese Consumers Loyal to Your Brand
The average day in China sees no less than 500 new products launched. With this in mind it’s easy to understand why its consumers are among the most promiscuous on the planet. Furthering this trait, modern concepts of a ‘brand...
A Dozen Trillion Yuan Chinese Cities to Consider
It wasn't long ago when many decisions on China strategy and marketing were fuelled by those who were yet to set foot in the Middle Kingdom. As the country’s importance has swelled, so too has the desire of brand owners to see i...
President Trump's Impact on Chinese Consumer Sentiment
With over a month since inauguration day, we can all agree that the Donald Trump administration has been anything but routine. Although threats of tariffs and the ensuing trade war remain unrealised, the ripples of Trump’s tumul...
New Chinese Parents Contribution to Consumption & Cross Border Commerce
The curious Chinese consumer has many facets, with wary mothers distinctive among them. Motherhood in China is steeped in culture and tradition, high digital engagement, ingrained family structures and an excessive lack of trust. ...
O2O is Often More Cost Effective Engaging than Traditional Channels in China
Most long-time Skinny readers will be aware of the opportunities to integrate online and offline channels in China. When developing a social media or ecommerce strategy, offline touchpoints should also be considered as a powerfu...
Even More Incentive to Stay Healthy in China
The world's most health conscious consumers just got another reason to keep in tip-top shape. The cost of falling ill in China became more expensive last year, with the healthcare component of China's CPI basket: Western drugs, ...