Keeping Chinese Consumers Loyal
Chinese consumers have long been known as the world's most promiscuous consumers. For years foreign brands have hoped to win their loyalty employing initiatives that worked in western markets, but had little effect halting Chinese shoppers' infidelity. One of the best known case studies is Tesco, which announced its ...
Why Blockchain May Become as Common as WeChat in China
If there is one country where blockchain will succeed, it is China. Nowhere is there a larger, more underdeveloped or fragmented amount of data to manage in logistics, supply chains and other areas. There are also the ever-present...
China’s Ecommerce Duopoly Has Finally Fallen
The brains trust at Amazon are likely to be scratching their heads wondering how that happened. After spending hundreds of millions of dollars and 14 years to wrestle market share from the almighty Alibaba and JD-Tencent-Walmart s...
Alibaba Jumps into the Future of Physical Advertising
A quick quiz to start this week's Skinny: What is the most valuable marketing company in the world? Most people probably couldn't care less, but there are a few folk in the industry who would say WPP. Whilst the company hasn't had...
China Edging Closer to Tech Supremacy
The last few weeks have been abuzz with tech chatter in China. You’re probably thinking that’s nothing new, but the significant change in tone has piqued our interest. IPOs for Xiaomi and Tencent Music and the expansive 2018 C...
China's Evolving Health Companies and Opportunities
Out for a lunchtime stroll in most Chinese cities, you may not get that refreshed feeling you get elsewhere in the world. China's carbon dioxide emissions have grown almost 150% since 2000. Although growth has flattened out this d...
China's Coffee Market is Finally Starting to Get Interesting
Only in China. At the beginning of the year Luckin Coffee hadn't sold a single cup of coffee. Less than six months and 500 stores later, the coffee chain is valued at more than a billion dollars with over 1.3 million users of thei...
China's Less Publicised Trends Making an Impact on Consumption
There's no shortage of coverage about China's New Retail revolution, its mouthwatering rise of shared bikes and its 227 million active users, along with WeChat, ecommerce, mobile payments and other uniquely China trends such as cr...
How Digital Channels are Shaking Up B2B Marketing in China
The use of online social media in the West sees a clear separation between professional and personal in the form of LinkedIn vs. Facebook/Instagram/etc. In China, the lines are much more blurred, particularly on WeChat. Through We...
How China's Embracing of the FIFA World Cup Represents Overall Market Trends
Just as live sports are helping prop up the old world of television advertising, they can also be a potent force in international relations and trade. We saw it with the ping pong diplomacy of the early 70s, and as sport becomes a...
Be Careful How You Interpret Insights in China
Foreign brands scanning the news over the past week may have been sent on an emotional roller coaster. Although China Bears have been doom-talking about the economy for years, the World Bank's latest update points to China's GDP c...
Lower Tier Cities in China - Considerations Before Jumping In
There are many relatively unknown cities in China with GDPs as large as countries. For example, the city of Zibo has an economy the size of Panama's and Tangshan's GDP ranks up there with New Zealand by some measures. These small...
The Essential Steps to Planning For Success on WeChat
The lure of WeChat for brands is clear; last year it drove $32.9 billion of information consumption and $52.4 billion of traditional consumption including travel, food, shopping, hotels, and tourism, according to a report from the...
How To Best Protect Your Brand from Counterfeiters in China
2011-2013 felt like bad years for fakes in China. When writing the Skinny it seemed like there was a new exposé every week to include, whether it be rat meat dressed up as lamb, fake Apple stores that even fooled the staff or ev...
China’s New Generation of Partnership Opportunities for Brands
When an estimated 500 new products and services launch in China every day, separating your brand from the rest can be an endless struggle. Of course an informed and intelligent approach to the market is vital in driving success, b...
China's New Channels of Competition More of a Threat than Ever
The strategies and recommendations that China Skinny developed five years ago were quite different than those we do today. When we cited the best examples of marketing in China, we would typically look to foreign brands. Back then...