Some of the Brands China Skinny Works With

China Skinny works with small to large businesses and Government organisations. Our areas of expertise span the food and beverage, tourism, fashion and accessories, furniture, design, education, technology, finance and investment industries, and include brands such as:
colgateanzhouse-of-frasernztecapitalandaccorecuadoressexfonterraaustralian-wild-abalonemoleskinetom-tailorsydney-airporttekesvilla-mariawestpacbridgeclimb-sydneysanfranciscoaustralian-olivesIHGmr-applerodetepaparowicotaste-australiaclinicianscomvita-logodenmarkkulzermikesmoanaDetpaknsw-farmerspental-logored-sealLewis Road CreameryScottish Enterprise tangle-teezertropical-north-queenslandGibbston Valleyvictoria-govermentwaterwipesOrganic ValleyAustradetourism-malaysia
  • clients_colgate

    The Brief

    Provide insights into current and future consumer trends related to China's oral care industry. Demonstrate interrelation between these trends and decipher them into recommendations to assist the research, product development and marketing teams to create products, positioning, propositions and communications that meet these needs

    What We Did

    • Conducted quantitative and qualitative market research to identify key oral health and related trends in China.
    • Provided report with key findings and recommendations
    • Facilitated workshop with marketing, product development and research teams to brainstorm customer-centric initiative
  • clients_newzeland

    The Brief

    Research and identify food & beverage, health and beauty trends in China related to New Zealand products, with supporting strategy to define most appropriate target markets, raise awareness of New Zealand's brand and drive sales, with a strong focus on ecommerce.

    What We Did

    • Conducted research to identify opportunities for NZ products in relevant sectors in China
    • Ecommerce opportunities and challenges relevant to NZ products and the NZ brand as a whole
    • Made recommendations for marketing, positioning & ecommerce strategy for new and established products
  • clients_house

    The Brief

    Research, analyse and develop strategy for European fashion and lifestyle retailer entering China in three tier-2 cities. Provide localised insights and recommendations for positioning, branding, loyalty programmes, O2O and digital marketing.

    What We Did

    • Conducted macro and micro market research to identify trends and tastes specific to cities
    • Interviewed target Chinese consumers and industry experts
    • Brainstormed ideas for quick wins and creative tactics for launch and sustainable ongoing offline and online strategy to appeal to locals and integrate with Chinese tourists to Europe.
  • clients_ihg

    The Brief

    Analyse 2-5 year trends for food & beverage, hospitality and entertainment in specific Chinese cities, analysing travellers and locals, and how they differ from other 1st and 2nd tier cities. Findings will feed into decisions for localised service offerings for future hotels.

    What We Did

    • Conducted macro and micro market research to identify key trends and tastes among the Chinese target market
    • Interviewed target Chinese consumers and industry influencers
    • Provided service recommendations that resonate with locals and tourists in targets cities.
  • clients_australian

    The Brief

    Develop and test branding and positioning concepts as part of overall research project in Tier 1 and 2 cities. As part of branding, create a logo concept that resonates with target Chinese consumers and represents the organisation’s aspirations and value to be used across marketing platforms.

    What We Did

    • Conducted qualitative research to evaluate branding concepts and logos
    • Tested Australian icons and colours to determine which resonated most with Chinese consumers, developing logo concepts based on findings
    • Evaluated different logo concepts with target Chinese consumers and industry influencers.
  • clients_tourism

    The Brief

    Create buzz for “Visit Malaysia 2014” through a creative social media campaign, feeding into an overall Malaysian Government initiative to attract Chinese visitors to the country.

    What We Did

    • Developed social media plan and calendar based on target market research
    • Created a personality that embodies Malaysia’s brand and integrated into social campaign and supporting offline intiatives
    • Increased social engagement 238% for 170,000+ fans, increased new followers by 206% and drove Malaysia to become 2nd most popular destination on Taobao travel.
  • clients_taste

    The Brief

    Develop website and complementary social media to educate and engage targeted Chinese consumers about Taste Australia’s food and beverage brands. The project tied in with another China Skinny project to integrate online marketing into instore promotions.

    What We Did

    • Conducted analysis into targeted consumer functional and emotive needs when researching healthy, safe foreign food in China
    • Created a website that enabled visitors to find food that met their customised health requirements, in addition to education on unfamiliar foods
    • Integrated website and social media with offline initiatives and channels.