How to Sell More In China

China Skinny provides a full suite of interrelated marketing, research and digital services across a range of industries. Every project and campaign we do is tailored to our client’s unique needs and objectives, tapping into our vast experience, in-depth market knowledge and tools, and relationships throughout China.

  • Unique Localised Research

    Research is core to China Skinny’s DNA. From desk-based research to qualitative research in China’s hinterland, China Skinny will develop a research solution that helps you understand your prospective customers and their purchase journeys, consumer perceptions, competitors, sales and distribution channels and geographic opportunities. View case studies >

    Research is core to China Skinny’s DNA. From desk-based research to qualitative research in China’s hinterland, China Skinny will develop a research solution that helps you understand your prospective customers and their purchase journeys, consumer perceptions, competitors, sales and distribution channels and geographic opportunities. View case studies >

  • Entry, Growth & Digital Strategy

    China Skinny will work with you to identify your key needs for entering the China market and assist you in understanding China’s unique characteristics, opportunities and challenges. Better understand localisation, product positioning, identifying and evaluating distributors, key sales channels ​as well as general marketing strategies ​that are effective when looking to enter China as well as improve market share for products and services already in China. View case studies >

    China Skinny will work with you to identify your key needs for entering the China market and assist you in understanding China’s unique characteristics, opportunities and challenges. Better understand localisation, product positioning, identifying and evaluating distributors, key sales channels ​as well as general marketing strategies ​that are effective when looking to enter China as well as improve market share for products and services already in China. View case studies >

  • Trend Analysis

    China has become the most dynamic market in the world. Between 1979 to now, China’s market has experienced more change than any other market in the history of commerce. With more than 500 new products and services launching every day, Chinese consumers are used to a constantly evolving market. Changes that have taken place over decades in Western markets, can happen in less than 12-months in China. China Skinny understands Chinese consumers intimately and are second to none in assisting your business to identify and stay ahead of relevant trends in the market and changes in preferences. View case studies >

    China has become the most dynamic market in the world. Between 1979 to now, China’s market has experienced more change than any other market in the history of commerce. With more than 500 new products and services launching every day, Chinese consumers are used to a constantly evolving market. Changes that have taken place over decades in Western markets, can happen in less than 12-months in China. China Skinny understands Chinese consumers intimately and are second to none in assisting your business to identify and stay ahead of relevant trends in the market and changes in preferences. View case studies >

  • City & Region Insights

    China requires a localised strategy. Within the market each city and region is unique and often needs its own localised strategies. Consumers in Tier 1 cities can be quite different to those in lower tier cities; even shoppers in Beijing will have different needs from those in Shanghai. China Skinny will help you identify these variances and pinpoint which geographies are most appropriate for your products and services. Understand the scales and opportunities of China’s cities with the City-Nator > View case studies >

    China requires a localised strategy. Within the market each city and region is unique and often needs its own localised strategies. Consumers in Tier 1 cities can be quite different to those in lower tier cities; even shoppers in Beijing will have different needs from those in Shanghai. China Skinny will help you identify these variances and pinpoint which geographies are most appropriate for your products and services. Understand the scales and opportunities of China’s cities with the City-Nator > View case studies >

  • Branding & Positioning

    China Skinny will help you ensure that your positioning and brand resonates with your Chinese target market including assisting in developing, testing and trademarking China-specific logos, brand names, slogans and concepts. View case studies >

    China Skinny will help you ensure that your positioning and brand resonates with your Chinese target market including assisting in developing, testing and trademarking China-specific logos, brand names, slogans and concepts. View case studies >

  • New Product Development

    The tastes, behaviour, needs and drivers of the Chinese market are not only different from those of foreign countries, but also in different and dynamic regions and cities. It is becoming increasingly difficult for foreign brands to be successful by clever marketing alone, with products often needing tweaking to align with China's unique tastes, behaviour and usage occasions. View case studies >

    The tastes, behaviour, needs and drivers of the Chinese market are not only different from those of foreign countries, but also in different and dynamic regions and cities. It is becoming increasingly difficult for foreign brands to be successful by clever marketing alone, with products often needing tweaking to align with China's unique tastes, behaviour and usage occasions. View case studies >

  • Unique Localised Research

    Research is core to China Skinny’s DNA. From desk-based research to qualitative research in China’s hinterland, China Skinny will develop a research solution that helps you understand your prospective customers and their purchase journeys, consumer perceptions, competitors, sales and distribution channels and geographic opportunities. View case studies >

  • Entry, Growth & Digital Strategy

    China Skinny will work with you to identify your key needs for entering the China market and assist you in understanding China’s unique characteristics, opportunities and challenges. Better understand localisation, product positioning, identifying and evaluating distributors, key sales channels ​as well as general marketing strategies ​that are effective when looking to enter China as well as improve market share for products and services already in China. View case studies >

  • Trend Analysis

    China has become the most dynamic market in the world. Between 1979 to now, China’s market has experienced more change than any other market in the history of commerce. With more than 500 new products and services launching every day, Chinese consumers are used to a constantly evolving market. Changes that have taken place over decades in Western markets, can happen in less than 12-months in China. China Skinny understands Chinese consumers intimately and are second to none in assisting your business to identify and stay ahead of relevant trends in the market and changes in preferences. View case studies >

  • City & Region Insights

    China requires a localised strategy. Within the market each city and region is unique and often needs its own localised strategies. Consumers in Tier 1 cities can be quite different to those in lower tier cities; even shoppers in Beijing will have different needs from those in Shanghai. China Skinny will help you identify these variances and pinpoint which geographies are most appropriate for your products and services. Understand the scales and opportunities of China’s cities with the City-Nator > View case studies >

  • Branding & Positioning

    China Skinny will help you ensure that your positioning and brand resonates with your Chinese target market including assisting in developing, testing and trademarking China-specific logos, brand names, slogans and concepts. View case studies >

  • New Product Development

    The tastes, behaviour, needs and drivers of the Chinese market are not only different from those of foreign countries, but also in different and dynamic regions and cities. It is becoming increasingly difficult for foreign brands to be successful by clever marketing alone, with products often needing tweaking to align with China's unique tastes, behaviour and usage occasions. View case studies >


How a market growth/entry project may look

  • Opportunity Assessment

    China is complex, and for some products and services it may be wise to assess whether this market is right for you.

  • Market Analysis

    Our proprietary tools are grounded by extensive experience and create the platform for more targeted research.

  • Localized Research

    Our consumer research techniques are fine-tuned to China and result in a meaningful understanding of the market.

  • Market Strategy

    We put all the pieces of the puzzle together and form a coherent and actionable plan for succeeding in China.

  • Monitoring & Alignment

    In China’s dynamic market it is important to stay abreast of trends and developments with a finger on the pulse of your target consumers.

Please contact us to discuss how we can help you