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“Fresh Food” has become the main theme on Chinese tables as consumers are increasingly attracted to a healthy lifestyle.

Newly released insights from Alibaba’s 2017 China Household Table Consumption Trends Report outline Chinese consumers’ preferences and considerations when buying fresh products online. 60.5% of all fresh food available in China is sold online, increasing 26% from 2014-2016.

With quality, diversity, nutrition and convenience being important criteria, foreign brands that cater to busy urban lifestyles and customers’ needs are preferred. Fruit, meat and seafood from Australasia, South-East Asia and South America are among the most popular goods with categories like beef and shrimp rising 6-fold.

These trends show great opportunities for quality food brands, but it is crucial to be aware of the differences in customer segments and regions, and knowing how to cater to them in a discerning market like Mainland China.

Get in touch today to learn more about China and your opportunities in China.

china-infographic-fresh-food

Welcome to this week's skinny on China. Below you'll find a couple of articles about less mainstream and customizable products making headway in China. It's another signal that Chinese consumers are maturing and becoming increasingly adventurous, with a bigger appetite to deviate from the conformists. That's great news for niche products, especially online. It's still not easy, but it's getting easier for smaller businesses with unique products hoping to make inroads in China. Following are the usual insights into China's consumers and the Chinese market. Enjoy!

Chinese consumers Chinese Consumers

Consumers Go Online For Unique, Custom-Made Products: Chinese consumers aren't just shopping online for bargains, they're increasingly catching on to products they can customize online.

Younger Chinese Get Feel For Debt: Are the national of savers becoming more like the rest of us? Credit card borrowing in China increased 23% from last year.

In China, Little Happiness Matters: If you do something wrong in the eyes of Chinese consumers, it takes a little more than a new slogan to turn a brand around.

Chinese luxury goods Luxury Products

Niche High-End Products Beat Established Brands: It seems lesser known luxury brands are getting more of a shot in China as Chinese strive to look less like everyone else.

86% Of Chinese Consumers Refuse To Buy Products Labeled "Made in China": Further good news for exporters to China and further evidence to emphasise your foreignness and quality, especially for luxury goods.

What Luxury Turndown? Chinese Still Shopping, Brands Still Bullish On China: Although there's grim news on China's slowing growth, luxury brands are still getting on with it in China.

Chinese health and beauty Health & Beauty

Beauty, Personal Care Market To Keep Growing: 2011 saw an 84% increase of online sales for beauty and personal care products in China – do you need more proof to get online in China?

Can Chinese Consumers Tell Real Or Pretended Premium Baby Care Brand From Europe?: Further evidence to be wary of fake brands competing with you in China.

Chinese Internet Internet, eCommerce and Social Media

How To Compete In China’s E-Commerce Market: Why so many of the online giants failed in China and advice on not falling into the same trap.

French Fashion Brand Sparks Social Media Firestorm With 'No Chinese' Rule: Ouch, it appears some of the French aren't as appreciative of all the French luxury sales to China as one might expect.

Chinese cars Cars

BMW’s Chinese Sales Jump, Reducing Concerns of Slowdown: Great news on China's car front (unless you're Japanese) – BMW, Audi and Mercedes all posted growth in September. A good sign.

 

That's the skinny for the week!

If you've missed earlier news or need to learn more, there's a trove of information about Chinese consumers in prior China Skinny Weeklys right here. You can have this delivered to your inbox each week by subscribing for email updates, or if social media is more your thing, please follow us on Twitter, Facebook, Linked In or Google+, or subscribe to our RSS feed.  If you have any feedback or suggestions for future articles, please let us know.

Welcome to this week's skinny on China. With most Chinese having returned from holiday and back to the normal routine, we're starting to see the data for one of China's most important periods. Golden September and Silver October are traditionally China’s strongest months for residential real estate, yet sales have been subdued so far this year. While the property folk may be grieving, the travel agents are thrilled – China’s consumers spent 44% more than last year on tourism during October’s Golden Week holiday, with a 41% increase in visitors to the nation’s top attractions. For those travelling overseas, transactions increased by 33% on Union Pay, China’s bank card payment system. Although the numbers were boosted by combining Mid-Autumn Festival and October National Day, it's not bad growth, even by China’s standards.

In other news, inflation for the year to September clocked in at 1.9%, much more manageable than last year's 6.1%, bringing good news to consumers and signs of an increasingly realistic Chinese market. Following are the usual news and views on China's consumers. Enjoy!

Chinese consumers Chinese Consumers

Chinese Consumers Increasingly Divided: Worth noting is the increasing emotional purchases by the young and affluent (earning more than $16K p.a.). They're expected to make up more than 50% of the market by 2020, so watch them closely.

McKinsey: China's Consumer Habits Approaching Rich Nations: Another view on increasingly emotional purchasing behaviour from China's youths' and how it's becoming more like developed countries.

From Mass To Mainstream: Keeping Pace With China’s Rapidly Changing Consumers: Chinese consumers are more positive than elsewhere in the world. Insights into the changhing consumers from McKinsey.

China: Bored With Window Shopping?: Are Chinese consumer's preferences changing from window shopping to other forms of entertainment and convenience?

Chinese Consumers Set To Fuel Growth: 40% of Chinese expect to increase their spending on consumer goods next year. Up from 36% last year and 23% in 2010.

Chinese Consumers Are Becoming More Self-Indulgent (i.e. more like everyone else): Chinese consumer's lifetime spending up 3,800% since 1960 – some interesting statistics.

Chinese Internet Internet

How China's Internet Is Going Mobile, and Why That Could Be A Problem: Good article on the Chinese who only use mobiles to surf the net – they're the younger and poorer demographics.

Chinese food and beverage Food and Beverage

Chinese Demand For Chicken and Fish Will Increase: A food marketing professor is picking China will eat a lower percentage of pork and demand for white meat will increase as Chinese consumers become more health-conscious.

Chinese jewelry Jewelry

All That Glitters Is Sold: The Chinese market for jewelry was $6.3 billion in 2011 and growing strong, driving domestic makers to up their game and compete internationally.

Chinese luxury goods Luxury Goods

Prada Defies Luxury Brand Hand-Wringing In China: Prada believes all the talk about reduced demand for luxury goods in China is a little hysterical, it is a case of having to adapt to changing Chinese consumers preferences.

Louis Vuitton Risks Logo Fatigue As Chinese Tastes Mature: Chinese consumers are still spending on luxury goods, they're just making more discerning purchases.

Bye Bye Bling – China’s Consumers Move On From Logos: Another report reiterating the reduction in bling on luxury goods in China.

That's the skinny for the week!

If you've missed earlier news or need to learn more, there's a trove of information about Chinese consumers in prior China Skinny Weeklys right here. You can have this delivered to your inbox each week by subscribing for email updates, or if social media is more your thing, please follow us on Twitter, Facebook, Linked In or Google+, or subscribe to our RSS feed.  If you have any feedback or suggestions for future articles, please let us know.

Welcome to this week's skinny on China. The holiday that started on Monday is one of the biggest of the year in China – the Mid-Autumn Festival and October National Day rolled into one long week. Unlike Chinese New Year when billions of trips are made as Chinese return home to their families, this week is often for pleasure travel. 660 million Chinese are picked to travel, up 8.8% from last year. So wherever you are, whether it's Shanghai or Sydney, it's likely you'll see more Chinese tourists than usual – including an increasing number of independent Chinese travellers. Hopefully those tourists are buying what you're selling. Enjoy this week's skinny…

Chinese consumers Chinese Consumers

A Fast Boat To China: How U.S. Companies Are Navigating the Marketing Waters: A survey of US Chief Marketing Officers found 21.5% believe China presents the highest revenue growth for international markets, with an average of 51.5% growth over the past 12-months. Here's 12 pieces of advice on what's working for them in marketing in China.

Home Depot Learns Chinese Prefer 'Do-It-for-Me: Do Chinese like DIY? Why get dirty when there's a plethora of labour who'll do it for cheap. Lessons from Home Depot and other companies not picking differences in the Chinese market.

Lessons From Home Depot's China Failure: Another take on Home Depot's failure in China including Lessons from western businesses in China – those who've misread it like Home Depot & Mattel versus those who've done their due diligence like Yum!Brands.

The Number: $10 Trillion: A five minute video about Michael Silverstein's new book, the $10 Trillion Prize emphasising the importance of engaging Chinese & Indian consumers. Although I'd dispute that Chinese are "much more brand loyal than US consumers" and India's population is 1.4 billion?

Chinese Internet Internet & Social Media

Air France-KLM To Develop Chinese Social Media Products: Air France-KLM is investing significantly in Chinese social media as part of it's several-hundred million Euro plan to increase it's competitiveness. No specifics, but they're in talks with Sina Weibo to offer the service abroad

Chinese market The China Market

Growth In China’s Own Emerging Markets: Growth in China's own emerging markets – some perspective on China's sheer scale.

Chinese mobile Mobile Phones

Samsung Retains Top Spot In China's Smartphone Market: If you're developing smartphone apps or optimising your site for Chinese consumers, it's good to know what they're using. Samsung remains the top seller in the Chinese smartphone market with 20.4% of sales last month, Apple picked up a bit from 5.6% to 7.5% and Chinese brands ZTE, Lenovo and Huawei upped their share from 11.8% to 14.3%.

Mobile Industry In China To Evolve As Consumers Crave iPhone 5′s 4G: On the subject of mobile share, some pundits are picking 4G will be the iPhone 5's silver bullet for wooing Chinese consumers – article also includes some good 3G mobile stats for China.

Online Mobile Phone Sales Soar: 10% of Chinese mobiles now sold online. That's 30 million mobiles, up 68% in a year and further emphasizing the importance of the web for Chinese consumers.

Chinese auto Auto

Thanks to Automotive Body Painting, China Auto Shows Are Now Peep Shows: The lengths car dealers are going to in hope of getting the attention of Chinese consumers. Especially curious given pornography is banned in China or maybe because of it.

'Good Enough' Cars At $7K Each Keeps Chinese Consumers Happy: Chinese car manufacturers are cutting costs and lead times – developed in half the time as the established manufacturers abroad. The increasing demand signals some Chinese consumers are more concerned about price than the number of crash tests.

That's the skinny for the week!

If you've missed earlier news or need to learn more, there's a trove of information about Chinese consumers in prior China Skinny Weeklys right here. You can have this delivered to your inbox each week by subscribing for email updates, or if social media is more your thing, please follow us on Twitter, Facebook, Linked In or Google+, or subscribe to our RSS feed.  If you have any feedback or suggestions for future articles, please let us know.

There's been a lot of talk this week, and for many weeks now, about China's slowing economy and how it translates to doom and gloom for businesses exporting to China.  While a number of brands have lowered sales forecasts in China, there are still many businesses seeing runaway growth in China.   To name a few, Nestle sales grew 20% last year, and they're expecting double-digit growth in 2013, Pernod Ricard's sales of wine and spirits have increased 15% in Asia for the year, with China being the shining star for the region, and General Motors had a record August in China, growing 7.3% from last year. 

Like every market, China will have boom and bust cycles.  But with many product segments and geographies still relatively untapped, a well planned and executed strategy presents significant opportunities for growth in China, even when overall spending slows.   This week has the usual Chinese marketing news, insights and opinions that may contribute to that strategy.  Hopefully some of it helps you…

Chinese consumers Chinese Consumers

In Chinese Culture, Consumers Seek Brands That Allow Them To Stand Out By Fitting In: More insights and a video with What Chinese Want author Tom Doctoroff and his take on China's Confucian society and how it translates for marketing.

Gap Campaign's New 'Thought-Provoking Pairing' May Not Sync With Chinese Consumers : Let's Gap Together – analysis of Gap's latest advertising campaign in China. They may need a little more to change their fortunes in the Middle Kingdom.

Chinese Internet Internet & Mobile

China's Low-Trust Ethos May Slowly Be Changing: The creation of globally trusted business frameworks like Alibaba is giving a trustworthy environment online for Chinese consumers and enabling a new generation of Chinese innovators.

Chinese Internet Lukewarm On iPhone 5: Does the iPhone 5 have enough new bells & whistles to help Apple gain ground on Samsung in the smartphone market in China? Posts of Weibo have been lukewarm.

Chinese food and beverage Food & Beverage

China Beer Market Insights 2012: Ganbei! The Chinese Beer Market Insights report is out. A short overview of the 188 page, $12K report with highlights and key market issues.

Chinese entertainment Entertainment

Chinese Pay For Product Placement In Hollywood Movies: Chinese firms use product placement in Hollywood movies to woo Chinese consumers.

Chinese art Art

Fires Dim On Chinese Art Market: Although the slowdown is accompanied with increasing sophistication.

Chinese travel Travel

ACP Leverages Chinese Consumers With Chinese Harper's Bazaar: Sydney launches a magazine targeted solely at the more than 500K Chinese tourists visiting the city a year.

Chinese luxury goods Luxury Goods

Let’s Be Real: This Is Not The End Of China’s Luxury Market: Burberry's slowdown in China doesn't mean the end of China's luxury market- its another sign to tone down the bling Burberry.

Chinese shoppers make more than half their luxury purchases outside of China: Chinese consumers buy more luxury goods outside of China than within it according to HSBC. Why? It's cheaper, increasingly easier to travel and the prestige that comes with buying something abroad.

Chinese Market Slowdown Impacts Global Brands: A roundup of news about sliding fortunes for global luxury brands in China.

That's the skinny for the week!

If you've missed earlier news or need to learn more, there's a trove of information about Chinese consumers in prior China Skinny Weeklys right here. You can have this delivered to your inbox each week by subscribing for email updates, or if social media is more your thing, please follow us on Twitter, Facebook, Linked In or Google+, or subscribe to our RSS feed.  If you have any feedback or suggestions for future articles, please let us know.

Anti-Japanese sentiment has been all over China this week.  The 81st anniversary of Japan’s invasion into China, coupled with the poorly-timed Japanese Government purchase of the disputed Diaoyu/Senkaku Islands, has seen tempers flare on the mainland.  Street protests in more than 80 Chinese cities, burning Japanese flags and the odd trashed car has seen many Japanese companies halt business in China and kept expats barricading themselves indoors.

Nowhere has the anti-Japanese discussion been more prevalent than on Weibo.  Bloggers are calling for all Chinese consumers to steer clear of Japanese products, with some even suggesting that if China stopped buying them, 50% of Japanese would lose their jobs.  A gross exaggeration even with China accounting for 21% of Japan's trade, but a sign that Chinese are becoming increasingly aware of their importance in the world as consumers (sometimes over-inflated) and the influence they have through social media.

A few street demonstrations won’t do much to temper Chinese consumers' appetites, so rather than worry if your sushi's been poisoned, it's time to focus on how to get more Chinese to buy your wares. Happy reading…

Chinese consumers Chinese Consumers

Chinese Marketers Give Tips On Expanding Beyond Big Cities: Tips from the marketers who have successfully expanded into China's less competitive 'smaller' cities.

Creative Challenge: A long, but well worth reading article about the advertising industry in China with some good stats.

Starbucks Delves Into Local Culture To Reach Chinese: Another case study on Starbucks success in China, showcasing localization of restaurants.

Nike: Leveraging Online Video To Attract Female Chinese Consumers: Case study how Nike has attracted Chinese women consumers contributing to revenue doubling in 2-years. Endorsements are probably out of most businesses' budgets, but some good lessons in there for using online video.

Chinese Internet Web & eCommerce

8 Mistakes Too Many Businesses Make On Their Chinese Websites: Have a website in China? It's vital to get it right to win in China. Here's our view on what you need to be checking for and how to fix it.

China's Export Slump Drives Vendors Online: As Alibaba sales look to hit 1 Trillion RMB, things may get even bigger as export slump drives Chinese vendors online.

Chinese food and beverage Food and Beverage

Going Hungry: A report on the impact China's slowing economy is having on restaurant owners.

Chinese mobiles Mobile Phones

Leveraging Mobile Apps To Connect To Chinese Consumers: How to use mobile applications to connect to Chinese consumers – some good examples and statistics in there, including the increasing relevance of Weibo.

Chinese luxury products Luxury Products

Chinese Make 25% Of The World's Luxury Buys: China's global share of the luxury market has increased 500% in 6 years to 25% of the world market. CNN's views on the market.

Chinese Consumers Tighten Grip On Luxury Market: More views on China's luxury market which is "not even close to being mature".

Toning Down The Bling Factor: Yep, further confirmation that bling's days in China may be numbered… I think I'll miss it.

That's the skinny for the week!

If you've missed earlier news or need to learn more, there's a trove of information about Chinese consumers in prior China Skinny Weeklys right here. You can have this delivered to your inbox each week by subscribing for email updates, or if social media is more your thing, please follow us on Twitter, Facebook, Linked In or Google+, or subscribe to our RSS feed.  If you have any feedback or suggestions for future articles, please let us know.

 

This week Alibaba Group, who own China's leading eCommerce platforms Taobao, TMall and Alibaba, announced that it's online retail sales will hit 1 Trillion RMB ($158 billion USD) this year. That's big, much bigger than eBay's $60 billion last year, and further evidence that Chinese consumers love to shop online.  If the web, mobiles and eCommerce isn't a key part of your China strategy, you've got a bit of work to do.  But don't let that work distract you from the most important thing you can do this week – catching up with the latest news, views and insights into China's market and Chinese consumers ;-).  Enjoy…

Understanding Chinese Consumers

How To Target A Diverse Marketplace With Chinese Language Variations: Brands & intellectual property in China, and the power of reaching Chinese consumers via social media.

Rethinking The Oreo For Chinese Consumers: Kraft Foods example of how they tailored Oreos for the Chinese market and they're taking off.

China's Favorite Affordable Luxury Lifestyle Brand: Starbucks: Starbucks is a pin up example of how western businesses have infiltrated China's middle class. Starbucks is currently trending at number 5 on Weibo, a short rundown on their success and techniques.

Waiting For Chinese Consumers To Power Growth: A fairly broad summary of China's consumer growth quoting a UBS report from Shanghai Daily.

Social Media

China Social Media Usage Analysed: An infographic showing Chinese social media user data translated into English on chinaskinny.com. As a sign of China's growing incomes, household incomes of the top-4 networks' users are now over $15,000 USD.

China's Social Media Boom: Chinese Internet users are much more likely to use social media that other countries netizens – 91% in the past 6-months compared with 67% in the US. A good McKinsey report.

Social Media Explosion Gives Brands A Second Chance In China: Social Media like Weibo is giving brands that have failed to crack China a 2nd change.

eCommerce

Winning At E-Commerce In China: Nielsen's high level eCommerce strategies for China backed up by some stats, including 85% of Chinese consumers regularly share their online purchasing experiences on Social Media.

Mobile Phones

China Smartphone Market To Overtake U.S. In 2012: Android mobiles selling for less than $100 in China helps soaring growth in smartphones – China will have more smartphones than any other market this year.

Fashion

Chinese Fashion Brands Look West: Chinese fashion retailers expanding to the west – and hoping it will drive a few sales back home as well. Bosideng is spending £35m on it's Oxford Street flagship store to kick things off.

Luxury Products

Luxury Firms Lavish Perks On China VIPs: Anyone for an all-expenses paid camel polo tournament in Mongolia? The lengths some firms are going to wooing luxury consumers in China.

Look How Much More Expensive Luxury Items Got In China This Year: Poor rich Chinese, luxury goods prices in China have increased 38% above CPI since 2007. Good news if you're in the market for a private jet or big boat, they're getting cheaper.

That's the skinny for the week!

If you've missed earlier news or need to learn more, there's a trove of information about Chinese consumers in prior China Skinny Weeklys right here. You can have this delivered to your inbox each week by subscribing for email updates, or if social media is more your thing, please follow us on Twitter, Facebook, Linked In or Google+, or subscribe to our RSS feed.  If you have any feedback or suggestions for future articles, please let us know.

 

Every week China is abound with interesting going-ons, but what caught my eye this week was the activity around the new pair of ‘Pants’ towering over the city of Sozhou in Jiangsu Province. Weibo users have been making thousands of comments about Sozhou’s newest skyscraper, Gate of the Orient, a tower resembling a pair of trousers almost as tall as New York’s Chrysler Building.

Pants aside, the week has also seen the usual spread of helpful and insightful news & views to help you sell more in China. Enjoy!

Understanding Chinese Consumers

What Chinese Shoppers Really Do But Will Never Tell You: A comprehensive report from July following research into 40,000 Chinese household’s shopping habits and brand loyalty. A lot to digest, but well worth the read.

China’s Consumers – Because They’re Worth It: Food & Beverage up 17%, tops consumer spending growth in China. WSJ report on what’s up & down for Chinese consumers.

China’s Consumer Market Development Over The Past Decade: The official stats from Xinhua on Chinese consumer spending changes over the past 10 years.

The Chinese Consumer In 2020: A brief, high level view based on McKinsey reports.

New Program Aims To Ease Flow Of Foreign Brands To Chinese Consumers: Apparently the Chinese Government has set up a program which will buy foreign products in advance to help increase China’s balance of trade. Sounds a little dubious, but China is full of surprises.

The Internet in China

Taobao SEO: A Guide To One Of The World’s Largest Consumer Marketplaces: Great article with tips on getting your share of the 50,000 sales every minute on China’s massive ecommerce market, Taobao.

5 Things Communispace Learned About Engaging Chinese Consumers Online: 5 pieces of advice from a US-based consulting firm selling western products to Chinese consumers.

Criminals Fleece Chinese Consumers Via eCommerce: Once bitten, twice shy Chinese consumers prefer trusted methods such as Alipay and proven sites such as Taobao/Tmall given almost a third of China’s 198 million online shoppers have been duped by scam sites.

Social Media

5 Reasons Why Anyone Selling To China Should Be On Weibo: Our view on why it’s essential to have Weibo in your marketing strategy in China.

Mobile Phones

China joins smartphone revolution: Smartphones outsold normal mobiles in China April-June. 44m Smartphone shipments v 43m normal, although Apple’s market share halved.

Payments & Commerce

Deloitte’s Prediction on Mobile Payments in China by 2015: 2012: Few Chinese consumers use credit cards. 2015: Mobile payments will be the main way Chinese consumers transact says Deloitte Beijing.

Food & Beverage

China’s Worsening Food Safety Crisis : Exporting Food & Beverage to China? China’s unfortunate reality is likely to be good news for you. 82% of urban Chinese say food is the most worrisome safety concern while an estimated 300m suffer foodborne disease annually.

How Chinese Consumers View Western And Domestic Fast Food Chains: Chinese consumers think foreign fast food chains offer better service, sanitary, hygiene & ambiance, but local chains have more variety, tastier & nutritional food.

That’s the skinny for the week!

If you’ve missed earlier news or need to learn more, there’s a trove of information about Chinese consumers in prior China Skinny Weeklys right here. You can have this delivered to your inbox each week by subscribing for email updates, or if social media is more your thing, please follow us on Twitter, Facebook, Linked In or Google+, or subscribe to our RSS feed.  If you have any feedback or suggestions for future articles, please let us know.

 

The past week has seen a flurry of statistics circulated about food safety in China, which has a silver lining for anyone exporting food and beverage to China.  The most eye-opening statistic is that 61% of Chinese consumers are less confident about local food and beverage than they were last year (more below).  Perceptions appear to be getting worse, not better, since the Asian Development Bank estimated in 2007 that as many as 300 million Chinese are affected by foodborne diseases annually.

But opportunities in China obviously span far wider than just feed and water, and this week’s skinny has the usual scoops, pointers and recommendations to help you tap into them.  As always, please share the love and pass this onto anyone who may find it useful, as James M. Barrie once said, “Those who bring sunshine into the lives of others, cannot keep it from themselves.”

Understanding Chinese Consumers

Meet The New Consumers: 43% of Chinese consumers willing to try new and untested products (the global average is 32%), this and some other good insights into the new Chinese consumers.

Asia’s Shopping Passion Cools: Asia’s shopping obsession may be softening, but China growth still up 13% for July from last year – and leading the growth

Branding in China

The Values Behind Brand Value: A good perspective on how what motivates Chinese to buy brands, and how it differs from the West.

Foreign brands retain status in China: Many consumers in China continue to regard foreign brands as being more premium than their local competitors.

Remaking ‘Made-In-China’: 83 slides, but worth a read for a good perspective on how Chinese brands can rise to take on the worlds best – there’s a big emphasis on Corporate Social Responsibility in there.

Food & Beverage

Chinese Consumers Turn Toward Imported Food: As above, 61% of Chinese consumers are less confident about local food and beverage than they were last year, and 28% plan to buy more imported stuff. Dairy is the most purchased import at 77%.

Wine Imports Give Chinese Firms A Hangover: Anyone who’s drunken Great Wall probably won’t be surprised by this: wine imports now 25% of the market, up 12% in volume and 24.1% in value for the year.

Chinese Wine Market Still Reliant On ‘Business Purchases’: A big portion of wine purchases in China are still for gifts. A third of wine purchasers account for 60% of sales.

Internet & eCommerce

5 Lessons On How A Business Can Get a Stronger Web Presence In China: Our view on why your website is so important in China and some valuable lessons for it.

Chinese Online Fashion Retailers Revive the Global Fashion Industry : Is it China’s online fashion retailers keeping European designers and sewers in business? Some good insights into Chinese eCommerce in there.

Mobile Phones

5 Things Every Mobile Game Developer Should Know About Chinese Players: Mobile apps/games are a great way to reach Chinese consumers and here are some good insights into developing them and the Chinese using them.

Luxury Goods

Chinese Luxury Consumers Than American Consumers 25 years Younger: The average luxury consumer in China doesn’t have silver hair – they’re 25 years younger than in the US and 15 years than Europeans.

Chinese Consumers Of Luxury: A high level outline on the Chinese consumer segments purchasing luxury goods.

Bicycles

Chinese cyclists in high-end gear change: A good example of another category Chinese consumers are going upmarket. Here’s hoping this is a taste of things to come and more Chinese get out of cars and onto bikes.

That’s the skinny for the week!  If you’ve missed earlier news or need to learn more, there’s a trove of information about Chinese consumers in prior China Skinny Weeklys right here. You can have this delivered to your inbox each week by subscribing for email updates, or if social media is more your thing, please follow us on Twitter, Facebook, Linked In or Google+, or subscribe to our RSS feed.  If you have any feedback or suggestions for future articles, please let us know.

Another week and a big week for the folks at Sina Weibo. Figures released this week announced that as at June 30, there were 368 million registered Weibo users, showing healthy growth in spite of well publicised censorship-blips on the service. Chinese users realise this is a necessary evil of using Weibo and it seems to have had little impact on the Weibo's increasing influence for China consumers. On the subject of consumers, this week's skinny has some insightful news, advice and opinions including understanding Chinese consumers, branding, retail, luxury goods, outbound tourism, health & fitness and cars in China.

Understanding Chinese Consumers

Decoding The Chinese Consumer: China remains a nation of savers relative to Western consumers. But it's not all stuffed under the mattress. Here's some useful analysis for when they are spending.

Learning Curve For Consumers: Chinese consumer characteristics in the eyes of a Chinese expert – the disparity between cities is exaggerated, differences in post-90s born and the older and more.

To Understand China’s Consumer Class, Watch Their Travel Habits: No need to leave home to learn about Chinese consumers – just study their travel habits.

The Huge Gap Between Chinese and American Consumers: Although everyone's been talking about the rise of the Chinese consumer – they've still got a lot of catching up to do until they have pork parity with their American cousins – nice infograph

Branding in China

Baidu, Lenovo Top Chinese Brand Charts: Who said China doesn't do brands?

Retail in China

China, the People's Republic of Discounting: Chinese retailers slashing prices as consumers get cautious over slower GDP growth (a meager 7.6%).

Luxury Goods

Luxury Houses Set To Raise Prices in Europe: Luxury brands are claiming sales in China are slowing down because consumers can get them cheaper in Europe. This contradicts the Ruder Finn/Ipsos 2012 Survey which claims Chinese are buying more luxury goods on the mainland. Regardless, having a store front in China certainly helps global sales.

Chinese Outbound Tourism

China Consumers Counter Economy Gloom With Travel Boom: Chinese international travel is taking off- doubling in 5 years. Although the top 7 destinations are all close by, with the exception of Hong Kong, they're spending more in the US and Australia.

Health & Fitness

The Chinese Are Searching For The Body Beautiful: Will the Olympics inspire more Chinese to get fit at the gym? Currently 1.05% go versus 18.1% in the US, indicating there could be room for growth.

Automobiles

Chinese Consumers Rebell Against Channel Stuffing, Punish Carmakers: Chinese car buyers are less tolerant of crappy service (and share it on Weibo) – Audi comes in top in the service survey.

That's the skinny for the week!  If you've missed earlier news or need to learn more, there's a trove of information about Chinese consumers in prior China Skinny Weeklys right here. You can have this delivered to your inbox each week by subscribing for email updates, or if you prefer hearing about these by social media, please follow us on Twitter, Facebook, Linked In or Google+, or subscribe to our RSS feed.  If you have any feedback or suggestions for future articles, please let us know.

Another week and another stellar Olympic games has wrapped up. The Games brought Chinese tourists in droves to London, spending more than any other visitors. Back home, Chinese fans went crazy on Weibo, posting 119 million microblogs for the opening ceremony alone; notably more than Twitter’s 10 million tweets.

Hopefully your transition to post-Olympic reality hasn’t been too difficult and you’re back on the bandwagon refining a marketing strategy that Chinese will love. This week’s skinny should help, providing the usual spread of news, advice and opinions to deepen your knowledge of the China market including understanding Chinese consumers, branding, luxury goods, mobiles and gadgets in China.

Understanding Chinese Consumers

8 Facts You Need To Know About Chinese Consumers: Our view on eight pieces of essential information you need to know about Chinese consumers.

Branding in China

Chinese Prefer Foreign Brands: Good news for all of us exporting to China – the top 5 most recognized brands in China are all from overseas.

Chinese Consumer Products Get More Competitive: Although China’s preference for Chinese brands is well documented, some local brands are stealing back share.

Luxury Goods

Four Things To Know About China’s Luxury E-Commerce Market: What’s important, what they’re buying and where they’re buying luxury goods in China.

Bling Toned Down In Beijing: Will Gucci bags soon look like rice sacks? Luxury brands are increasingly shying away from flashiness in China.

As China Turns Cautious, What Are Luxury Consumers Choosing To Buy: Chinese consumers are buying less luxury watches and bags, so what are they buying?

Mobiles & Gadgets

Chinese Firms Target Consumers With Mobile Applications: Some good examples of how Chinese firms, from fashion to auto to airlines, are using mobile apps to woo Chinese consumers.

iPad Grabs More Than 70% Of China’s Tablet Users: If you’re not optimizing your Chinese site for tablets, you should be, especially the iPad.

That’s the skinny for the week!  If you’ve missed earlier news or need to learn more, there’s a trove of information about Chinese consumers in prior China Skinny Weeklys right here. You can have this delivered to your inbox each week by subscribing for email updates, or if you prefer hearing about these by social media, please follow us on Twitter, Facebook, Linked In or Google+, or subscribe to our RSS feed.  If you have any feedback or suggestions for future articles, please let us know.

Another week and another round of beautiful news, advice and opinions to deepen your knowledge of selling to Chinese consumers. In this week's line up you can indulge yourself in understanding Chinese consumers, Chinese retail, the Internet in China, mobile phones, luxury goods and food and beverage in China.

Understanding Chinese Consumers

Inside The Heads Of Chinese Consumers: Views from three authorities on Chinese consumers including the learnings from KFC's stellar performance in China.

Keeping Up With Chinese Consumers: Our short overview about Chinese consumers and some good pointers on using Weibo to better understand Chinese consumers.

81% of Chinese hair care consumers prefer purchasing natural hair products: With 57% reportedly suffering dandruff and 43% having the itch, it's no wonder Chinese consumers don't want to risk a non-natural product – related to hair care, but some good lessons that can be applied over many products.

Chinese Retail

US Retailers Getting A Boost From Chinese Consumers: An 8-minute video giving the American view on how US retailers are doing in China.

The Internet in China

Chinese E-Commerce Giant Tmall Woos American Brands: American brands are having increasing presence on TMall to cater for Chinese consumer's increasing demand for non-fake foreign brands.

Mobile Phones

Young Chinese Consumers Embrace Mobile Apps: Stats and examples of how brands are using smartphone applications to woo the big spending, young Chinese.

Luxury Goods

Significant Change in Spending Patterns on Luxury Items in China: A Ruder Finn/Ipsos China survey illustrates the importance of Social Media in influencing Chinese consumers to purchase of luxury brands, Europe still holds top-10 luxury brands in China and shoes, cosmetics, wines & spirits doing best. Chinese are also buying more luxury goods on the mainland.

Food & Beverage in China

Chinese Consumers Consider McDonalds Healthy Food: Although there were pirated copies of Supersize Me all over China a few years back, Chinese still consider Big Mac and fries good healthy living – well, healthier than risking the toxic milk, gutter oil, exploding melons and the rest.

That's the skinny for the week!  You can have this delivered to your inbox each week by subscribing for email updates, or if you prefer hearing about these by social media, please follow us on Twitter, Facebook, Linked In or Google+, or subscribe to our RSS feed.  If you have any feedback or suggestions for future articles, please let us know.

Here are this week's highlights of articles that should give you a deeper insight into the dynamic art of selling your wares to Chinese consumers. This week you can feast your eyes on information about understanding Chinese consumers, branding in China, the Internet in China, outbound Chinese tourists, car tastes, luxury goods and film in China.

Understanding Chinese Consumers

Middle class ready to spend in China: Some interesting statistics on Chinese consumer habits and intentions for household purchases resulting from a survey of middle class Chinese.

What Chinese Want: More valuable insights on Chinese consumers from author Tom Doctoroff, such as strong brands successfully crossing into numerous categories and keeping communications simple as there is a lot of clutter – the average consumer in Shanghai sees three times as many adverts as their UK equivalent every day.

Branding in China

The importance of a good Chinese brand name: Some important considerations when choosing a Chinese brand name, plus some good examples. To hear the pronunciation of your brand name, here's a helpful tool.

The Internet in China

Mobile phones trump computers among online Chinese: If you have a website as part of your strategy to sell in the China market (we hope you do), make sure it's mobile-friendly as more Chinese are now going online on their mobiles than their PCs.

Outbound Chinese Tourists

The changing Chinese traveler: The 25 million first-time travelers that come from China every year aren't all part of tour parties as they once were, they're knowledgeable, sophisticated, tech-savvy, mainly younger than 45, and not just living in Shanghai & Beijing.

Car Tastes

Chinese consumers lean towards European Cars: An interesting swing in Chinese automobile tastes sees the preference for European cars increase from 25% to 35% in 4 years – mainly at the expense of Japanese brands.

Luxury Goods

What Chinese luxury consumers want: An infograph illustrating what luxury items Chinese consumers are talking about online.

Film in China

Hollywood thrives in China: A 3:27 video with some good background information about the Hollywood film industry in China.

That's the skinny for the week!  You can have this delivered to your inbox each week by subscribing for email updates, or if you prefer hearing about these by social media, please follow us on Twitter, Facebook, Linked In or Google+, or subscribe to our RSS feed.  If you have any feedback or suggestions for future articles, please let us know.

Below is the weekly roundup of recent articles that should help you better understand the constantly changing dynamics of China's marketplace.  This week you'll get insights into understanding Chinese consumers, branding in China, the Internet in China, Chinese tourists, and the regular favorite, food and beverages in China.

Understanding Chinese Consumers

What Chinese Consumers Want: Some good snippets from Chinese advertising veteran Tom Doctoroff from his new book 'What Chinese Want'.

Surprise! Consumer 2.0 In China Wants Unknown Brands: It was bound to happen – Chinese breaking conformity to seek individuality from 1.34 billion others.

Brands in China

New Lease on Life for Some Old Brands: Just as is happening in many countries, Chinese consumers are getting nostalgic and are becoming increasingly interested purchasing some of their old brands again.

Chinese Brands Lose to Western Labels: Four years ago, Chinese sportswear brands were booming in China. Now they're losing out to Western giants such as Nike and Adidas.

The top ten things to con­sider before launch­ing your brand in China: Some good China Brand 101 tips to ensure your brand is living by. Especially helpful for newbies to China

The Internet in China

Brand websites play key role in China: If you're selling in China, make sure your website is up to scratch. A recent poll has found that Chinese consumers view company websites as the biggest drivers of awareness and purchase intent.

Chinese Tourists

Chinese Travelers Seek Experience, Not Treadmill Tourism: The increasing trend of Chinese tourists changing from just tour parties on buses following around a guide with an umbrella and loud speaker.

What Chinese Want – Interview Part I: Another interview with Tom Doctoroff about his new book 'What Chinese Want' containing some interesting observations about Chinese consumers. One relevant observation about Chinese tourists is that they are more interested in purchasing luxury goods or “collecting” destinations for show off purposes back home than experiencing other cultures.

Food & Beverage in China

Guest post: PepsiCo’s 30 years in China – chips and chopsticks: Exporting Food & Beverage to China? A few brief words of wisdom from PepsiCo's CEO Indra Nooyi on one of China's first foreign brands.

That's the skinny for the week! If you prefer hearing about these by social media, please follow us on Twitter, Facebook, Linked In or Google+, subscribe to our RSS feed or email updates.  If you have any feedback or suggestions for future articles, please let us know.

Below is the weekly roundup of recent articles that should help you better understand the constantly changing dynamics of China's marketplace. This week you'll get a better insight into Chinese consumers, food and beverage and social media in the Middle Kingdom.

Understanding Chinese Consumers

Three Myths About Chinese Consumers: A well circulated article illustrating the evolving Chinese market, challenging commonly held beliefs about Chinese consumer habits such as not spending money on their homes, a love of flashy bling and Chinese not enjoying experience. 

Chinese shoppers less loyal to brands: An interesting insight into Chinese consumer’s varied loyalty towards products in the increasingly competitive and crowded Chinese market.

China’s Promiscuous Consumers: And another insight into China’s consumers’ loyalty to brands and their tendency to be adventurous when trying out new brands and products. 

Chinese consumers savvier: Findings from American Chamber of Commerce research has indicated that Chinese consumers are maturing and are prepared to pay more for better quality goods, but are increasingly expecting better value for money.

‘Capture China’s Consumers, Capture China’s Women’: An article on the importance of focusing marketing to China’s influential women, like in many countries including some helpful rationale and pointers.

Getting Chinese to stop saving and start spending is a hard sell: Just as everyone knows trying to sell to Chinese consumers is a difficult and crowded marketplace, this report identifies how it is more difficult to get Chinese to consume than the American and European cousins.

Fakes and status in China: An interesting insight into Chinese consumers perceptions of luxury goods and the rip-offs from the Economist.

Food and Beverage in China

China's Food Fright: An interesting insight into China’s food safety issues and the unlimited export opportunities for western food producers if they can navigate the gauntlet.

Will the Chinese consumer drink Chinese milk? Maybe, if it’s part Danish: The changing attitudes towards milk in China and its increasing importance for western companies as they increasingly tap into the largest growth opportunities on the planet.

Wine Label Study Shows Brands Should Speak to the Chinese: Studies have shown that Chinese wine consumers are not just purchasing wines that appear to be from the old world, and are increasingly open to labelling directed more to their tastes.

Chinese wine consumers steer clear of modern labels, says research: Contrary to the previous research, this article recommends sticking to the old and traditional labelling for wine – that’s China, the land of contradictions.

China to drink more white wine, says study: And not surprisingly, white wine’s appeal in China is on the up, especially for high quality varieties such as New Zealand’s Sauvignon Blanc – it still only accounts for around 85% of wine consumption in China though.

Chinese Social Media

The Rise of Social Media in China: A nice infograph outlining the staggering numbers of social media in China and just how relevant it has become as a channel to target Chinese consumers.

Marc Jacobs shifts gears to bolster Chinese social media: Marc Jacobs is joining the increasing pool of luxury brands targeting Chinese consumers using Weibo to increase sales in loyalty in the market.

China’s Rise in Social Media Marketing: A helpful overview of China’s social media landscape and how it now influences purchasing decisions more than anywhere in the world.

That's the skinny for the week! If you prefer hearing about these by social media, please follow us on Twitter, Facebook, Linked In or Google+, subscribe to our RSS feed or email updates.  If you have any feedback or suggestions for future articles, please let us know.