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There are 640 million are women consumers in China.  Their average contribution to household income jumped from 20% in 1980 to 50% in 2013 and they now have a louder voice in financial decisions from everyday purchasing of daily goods to big ticket items such as finances, electronics and even automobiles. It’s not only China’s female consumers shaping the world, but also the women behind the scenes. According to Grant Thornton International Business Report released in 2014 38% of senior management roles in China are held by women – one of the highest rates in the world.  Some of the shining stars from that group were recognised on Monday night.

2015 Women to Watch China

2015 ‘s Women to Watch China


China Skinny was honored to attend the fourth annual Women to Watch series hosted by Ad Age and Thoughtful Media in Shanghai on Monday night. Ten women in industries from China’s media, marketing and advertising industry were bestowed the Women to Watch award for 2015. Seeing the women on stage one can not help but to be humbled by all they have achieved from the development of L’Oreal’s groundbreaking “Makeup Genius’ app to giving startups an opportunity to be on show in Marriot Hotels in China to taking a Chinese skincare brand international to creative innovations using the Internet of Things and more.

All were eager to share their awards with their teams and family with Jane Lin-Baden CEO, Isobar China Group, bringing her daughter on stage showing how important it is for young women to have role models.

Jane Lin-Baden 2015 Women to Watch

Jane Lin-Baden of Isobar China Group receiving her Women to Watch award with her daughter.


Ellen Hou 2015 Women to Watch

Ellen Hou of McCann Worldgroup Shanghai receiving her 2015 Women to Watch award.


China’s growing leadership in mobile and tech helps to develop evolved products, services, and data. Not only is it technologies and innovation driving the marketing world in China but also the consumers. Jalin Wu, chief marketing officer for Greater China at Uniqlo, said it best when stating how she draws inspiration from the consumer. As well as Ellen Hou, group managing director and chief strategy officer of McCann Worldgroup Shanghai, who knows that going beyond just connecting with the consumer is key to creating a lasting brand in China. All in all, it was a great event to showcase the significant contribution that China’s intelligent and passionate women are contributing to China’s dynamic marketing landscape.

Read about China’s 2015 Women to Watch and be inspired.