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How Digital Channels are Shaking Up B2B Marketing in China 2018-06-20

The use of online social media in the West sees a clear separation between professional and personal in the form of LinkedIn vs. Facebook/Instagram/etc. In China, the lines are much more blurred, particularly on WeChat. Through WeChat's default setti

How China's Embracing of the FIFA World Cup Represents Overall Market Trends 2018-06-13

Just as live sports are helping prop up the old world of television advertising, they can also be a potent force in international relations and trade. We saw it with the ping pong diplomacy of the early 70s, and as sport becomes an important part of

Be Careful How You Interpret Insights in China 2018-06-06

Foreign brands scanning the news over the past week may have been sent on an emotional roller coaster. Although China Bears have been doom-talking about the economy for years, the World Bank's latest update points to China's GDP continuing to grow at

Lower Tier Cities in China - Considerations Before Jumping In 2018-05-30

There are many relatively unknown cities in China with GDPs as large as countries. For example, the city of Zibo has an economy the size of Panama's and Tangshan's GDP ranks up there with New Zealand by some measures. These smaller cities are helpin

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How does your city compare?

How does your city compare?

China’s soaring urbanisation rates are creating countless opportunities outside of the traditional markets like Shanghai, Beijing and Guangzhou. There are 112 cities in China with more people than San Francisco for example.

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