The category-specific marketing dashboards help you optimise your strategy, comms, price and discounting, trend spotting, new product development, benchmarking and planning.
SERVICES
Actionable, considered, creative and concise insights & recommendations tailored to your unique needs with personal and responsive service.
China is one of a kind and our methodologies reflect that, with global research models and concepts supporting tools tailor-made for China.
We cut through the noise and distil insights to create relevant and actionable plans no matter where you are on the China journey.
With our cross-market experience we look far beyond your category to find the trends set to impact you.
Wealth, opportunity and demand is quickly surging throughout China, and looking beyond the Tier 1 trap may be the right direction for you.
It's an increasingly competitive market and a distinctive brand voice is needed now more than ever. Make sure it resonates.
As confidence grows, Chinese want more products and services tailored to them. Understand how you can evolve your offerings for China.
EXPERIENCED
We’ve worked with over 150 brands across 26 categories with a 90% return / referral rate from clients.
“China Skinny really understood what was special about Sun-Maid and cleverly incorporated this into a rebranding strategy that connects with today’s Chinese consumers, all with excellent service that made them a pleasure to work with.”
Chris Rosander, Director International Market Development
“China Skinny’s tailored recommendations helped us to plan, prioritise and measure activities designed to raise the reputation and profile of Scotland and its products in target markets. The China Skinny team are experts on China, are responsive and easy to work with, and present their findings in impactful and user friendly ways.”
Mike Sinclair, China Scotland Project Manager, Scottish Development International
“We set China Skinny the goal of thinking outside of the usual well practiced marketing strategies to deliver a creative and cost-effective way to reach and engage our Chinese target market … the team have been great to work with, managing to blend China centric insights from the team on the ground, and making it relevant to what is unique about New Zealand”
Euan Howden, Director Student Acquisition
“Our services are sensitive, deeply personal and highly regulated in China, and China Skinny skilfully negotiated this with a thoughtful, smart and actionable strategy to grow our awareness and revenues in China.”
Chris Chesbro, Director of ORM China, Oregon Reproductive Medicine
Outsmart your competitors and dazzle your stakeholders by staying ahead of the latest Chinese market trends and consumer behaviour.
Sign up to the most read newsletter about marketing in China.
as seen & read on
CHINA 2021 TRENDS
Find out what some of the brightest minds in China think lies ahead in 2021. Get the whitepaper
Contact us today to see how we can help you win China
