About Us

What makes China Skinny special?

China is the most complex, dynamic and competitive market on the planet. To ensure that you have the best chance of success, you’d be wise to have an as deep and accurate understanding of the market as possible. That’s where we come in.


There are a number of reasons why China Skinny’s insights and recommendations are unsurpassed in the market. We write the most-read newsletter about marketing to Chinese consumers and have done so since 2012, which gives us a up-to-date understanding of China, coupled with an historical and holistic context of the market overall. This complements the deep knowledge and industry contacts that we have gained from the hundreds of varied projects we have delivered. To bring this all to life, China Skinny has developed a series of localised, in-house tools and methodologies that amplifies and supplements our established knowledge.


And what better to accompany our leading insights than our personable, flexible and responsive team who take the time to understand your objectives and what makes your brand, products and services unique. As a boutique agency, you’ll have our most experienced and knowledgeable team members involved every step of the way ensuring you receive an actionable, tailored solution that best your needs.


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    Proof of our work is in our happy clients. We have a 90% return / referral rate.


    As we’re a relatively small team, we work across industries & draw on a solid broad cross-industry perspective. Our team is nimble and provides personal service, with your key points of contact directly involved in your project.


    Unlike most research and strategy agencies, we often execute the strategies that we recommend. This ensures that our recommendations are based on actual practical experience delivering results, rather than theoretical guesswork.


    China Skinny has worked with over 150 multinational organisations in 24 industries giving us a well-rounded perspective on Chinese needs and events.


    China Skinny is well-known for our informed, intelligent and fresh views about Chinese consumers. We have been quoted by more than 200 media outlets & provide regular commentary in Bloomberg, Reuters and Forbes. We also publish the most-read English newsletter about marketing to Chinese consumers.

What’s that name all about?

There’s never a shortage of feedback about our name China Skinny. We wanted something memorable that represents our less traditional, slightly edgy approach to doing business – a trait we think is essential to succeeding in a market like China. Over the years, people have thought we sell skincare, dietary supplements and even act as modelling agency, but the context of Skinny relates to “the skinny,” a colloquial term meaning to the inside scoop which we aim to provide our clients.

Meet The Team

  • andrew
  • ann
  • tracy
  • Shuang
  • marylin
  • charles
  • caroline
  • Simon
  • alex
  • mitch
  • mark
  • charlotte
  • florence
  • arami
  • adrian
  • Kelso

Join Our Team

No two days are the same working at China Skinny. You’ll work in a fun, dynamic and collaborative environment in central Jing’An in Shanghai.