The first quarter of 2017 has been a successful one for China’s internet giants: Tencent’s revenue topped ￥49,6 billion (around $7.2 billion) according to the company’s quarterly report.
Tencent’s efforts to create more engagement through innovative and improved Value-Added Services was well rewarded, resulting in higher subscription rates. WeChat’s new functions and increasingly user-friendly mini-program tools contributed to the appeal of the now 938 million monthly active users (MAU) while other apps like QQ and Qzone saw a slight decline in activity.
However, Tencent continues to be well placed to stay ahead of China’s appetite for accessible entertainment – online and mobile gaming contributed 54% to Tencent’s total revenue.
Curious how to utilise China’s developments for your brand? Don’t hesitate to reach out to us!
Chinese cuisine has a rich and diverse heritage with some notable differences across regions. Alibaba’s 2017 China Household Table Consumption Trends Report highlights some of these variances and how purchases can change with gender and by special holidays. 60.5% of all fresh food sold in China is now available online. Food scandals, quality and variety mean imported seafood, meat and fruit from New Zealand, Australia, Russia, Malaysia, Thailand, Vietnam, Chile, Argentina, the U.S. and Ecuador are increasingly popular.
Understanding the nuances and catering to occasions as well as to the ‘lowest hanging fruit’ within your target market will help building brand awareness and ultimately boost sales. China Skinny can help you with that. The infographic below should provide a snapshot of how fresh food preferences online vary in China.
“Fresh Food” has become the main theme on Chinese tables as consumers are increasingly attracted to a healthy lifestyle.
Newly released insights from Alibaba’s 2017 China Household Table Consumption Trends Report outline Chinese consumers’ preferences and considerations when buying fresh products online. 60.5% of all fresh food available in China is sold online, increasing 26% from 2014-2016.
With quality, diversity, nutrition and convenience being important criteria, foreign brands that cater to busy urban lifestyles and customers’ needs are preferred. Fruit, meat and seafood from Australasia, South-East Asia and South America are among the most popular goods with categories like beef and shrimp rising 6-fold.
These trends show great opportunities for quality food brands, but it is crucial to be aware of the differences in customer segments and regions, and knowing how to cater to them in a discerning market like Mainland China.
O2O is one of the most cost effective and engaging marketing strategies brands can adopt in China. Most aspirational brands selling in China have a strong O2O component in their marketing mix, yet many foreign brands have been falling behind in implementing O2O initiatives in China.
Online-to-Offline (O2O) is one of the most used buzzwords in China today, and with good reason. In Western markets, O2O refers to ‘click-and-collect’ items – goods bought online and picked up at a bricks & mortar store. Whilst retailers such as Ikea and Walmart are dabbling with it in China, cheap delivery and low car ownership rates mean that click-and-collect hasn’t taken off here like other countries. Nevertheless, China is pioneering in the O2O category.