Localisation is vital for any brand operating in China on scale, and fast-food chains have long lived by the mantra. Kerr (from China) and Andy (from America) share their views on some of the localisation.
Spending on TV advertisements in China is declining as an overall share of advertising. By the end of 2019, Alibaba’s ad revenue is forecast to be 63% greater than total ad spending on TV. Nevertheless, TV advertising has its place in China and brands are getting smarter about using it to reach Chinese consumers with tactics such as product placements … even those that have humorous, but blatant promotion. The infographic below highlights some of the most effective strategies brands are using TV advertisements in China nowadays.