China's Correlation Between Video Games and Kittens
Chinese males have an obsession with gaming, so say the numbers. China's $38 billion gaming market is worth more than four times its movie industry. The country's infatuation has contributed to eSports becoming a medal event at the 2022 Asian Games...
Infographic: Fascinating Douyin Facts
China's hottest app Douyin has lured more than 150 million Chinese watching dozens of short videos every day. Its reach has also influenced and promoted the development of urban cultural tourism. During the Spring Festival holiday...
China's Health Industry: Convenience at a Whole New Level
Few people who have been sick in China will look back at it fondly. Crowded, noisy establishments serviced by understaffed and overworked hands, and full of other frustrated sick people who look disturbingly contagious. Not exactl...
Alibaba’s LST Reaches for One Million Mom-and-Pop Stores in China
Alibaba announced last week that it has recruited one million convenience stores in China, around one-sixth of the total market, to use its LST (Ling Shou Tong) system as their 'one-stop solution for digital transformation', embr...
Tencent: The Dark Horse in China's FMCG Retail Sector
Good news for brands in China's grocery category: there was a healthy 4.7% growth for FMCG products in the second quarter of this year according to Kantar World panel. This is a positive rise from the 3.6% in 2016 and 4.3% in 2017...
WeChat Webinar 13 Sep: The Checklist for Success
Chinese spend more than three hours a day on WeChat versus the 20 minutes a day Americans spend on Facebook. There is no other app globally that has become more integrated in consumers’ everyday lives than WeChat has in China, b...
WeChat Official Accounts Are Available to Overseas-Based Brands
The most frequent inquiry we've had over the past few years is "how do I set up a WeChat Official Account if I'm based outside of China?" Until recently there was no straightforward answer, but that has finally changed! Foreign bu...
Steps to Register a WeChat Official Account Under an Overseas Business Entity
Tencent recently made a change that allows overseas business to set up their own WeChat Official Account(s) to reach mainland Chinese WeChat users. It doesn't allow WeChat Pay or APIs yet, but it has the core WeChat features. As p...
Beijing's Difficult Balancing Act Around Sex
Flicking through the channels on Chinese TV or the well-known online video sites, you won't find any signs of prolonged or provocative kissing scenes, a hint of sexual freedom, one-night stands, extramarital affairs, wife swapping...
Keeping Chinese Consumers Loyal
Chinese consumers have long been known as the world's most promiscuous consumers. For years foreign brands have hoped to win their loyalty employing initiatives that worked in western markets, but had little effect halting Chinese...
Why Blockchain May Become as Common as WeChat in China
If there is one country where blockchain will succeed, it is China. Nowhere is there a larger, more underdeveloped or fragmented amount of data to manage in logistics, supply chains and other areas. There are also the ever-present...
Starbucks & Alibaba: More of the Same or a New-Age of Consumer Engagement?
On 2 August Starbucks and Alibaba hosted a press conference to announce their collaborative partnership moving forward.
Come at the king, you best not miss
For decades Starbucks has stood atop the peck...
China’s Ecommerce Duopoly Has Finally Fallen
The brains trust at Amazon are likely to be scratching their heads wondering how that happened. After spending hundreds of millions of dollars and 14 years to wrestle market share from the almighty Alibaba and JD-Tencent-Walmart s...
Alibaba Jumps into the Future of Physical Advertising
A quick quiz to start this week's Skinny: What is the most valuable marketing company in the world? Most people probably couldn't care less, but there are a few folk in the industry who would say WPP. Whilst the company hasn't had...
China Edging Closer to Tech Supremacy
The last few weeks have been abuzz with tech chatter in China. You’re probably thinking that’s nothing new, but the significant change in tone has piqued our interest. IPOs for Xiaomi and Tencent Music and the expansive 2018 C...
China's Evolving Health Companies and Opportunities
Out for a lunchtime stroll in most Chinese cities, you may not get that refreshed feeling you get elsewhere in the world. China's carbon dioxide emissions have grown almost 150% since 2000. Although growth has flattened out this d...
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