Chinese Consumer Complaining Continues to Rise
If you're in China buying a tub of skincare online, a tray of New Zealand kiwifruit at the local fruit store, an expensive bottle of wine dining out, or even a well-known condom brand at a convenience store, there's a fair chance you'll end up with a fake....
Watch Winter Sports in China Over the Next Few Years
To understand the impact of Government directives on consumer behaviour in China we'd suggest watching the rise of winter sports over the next four years. Already well underway, the surge in related content through state-controlle...
China's Cross Border Commerce Discrepancies
In April 2016, pundits were predicting the demise of China's cross border ecommerce channel after hefty new taxes were suddenly introduced on all online cross border trade. Fortunately, some slick lobbying from Alibaba and JD saw...
2017's Top-10 WeChat Moments Ads as Voted By Consumers
Advertising on WeChat Moments can get your brand into Chinese consumers' most personal of feeds, yet it is not cheap, with the CPM (cost per thousand impressions) north of $20 in bigger cities, with a 20% premium on short video ad...
Chinese Corporates' Lust for Luxury
Happy Year of the Dog! For our readers who took a break, we hope it was a blast. One of the defining factors of the last lunar year was the Government cracking down on overly-leveraged Chinese conglomerates, particularly those ...
Why is it Popular? Weibo Goes Wild as Xi is Here to Stay
On a quiet Sunday afternoon after new year festivities had concluded, several Chinese media accounts published a short edict on a proposed amendment to the Party’s constitution. The following 24 hours saw an explosion in online ...
Another Big Beginning to a Chinese Zodiac Year
Next week sees the Year of the Rooster end as we embrace the Dog for the next 12 lunar cycles. The dawning of the pooch marks the beginning of the enormous Spring Festival holiday, which will inevitably be marked with millions of ...
10 China Marketing Trends for 2018: The Year of the Dog
Next week sees the Year of the Rooster end as we embrace the Dog for the next 12 lunar cycles. Chinese regard the dog as an auspicious animal, one that is loyal and honest much like the wolfhound companion of the Chinese god Erlan...
China's Less-Famous Online Giants
Talk about China's remarkable digital consumer ecosystem is often dominated by ecommerce, WeChat and mobile payments. Whilst there's no discounting their impact on the market, there are a host of other significant digital channels...
Why is it Popular? How a Frog Could Derail Xi Jinping's Age of Ambition
Right now millions of young Chinese are anxiously fidgeting with their phones hoping for a very specific notification. They have spent hours fretting and preparing their ‘pet’ frog for his next jaunt across Japan and are worri...
China's 'Scramble for New Retail'
Earlier this month JD launched its first 7FRESH, a 4,000 square metre grocery store in Beijing that follows many of the new retail concepts from Alibaba's Hema stores. JD heralded the supermarket the first of 1,000 stores that cou...
Why is it Popular? Dolce & Gabbana's Fail Uncovers Restored Chinese Pride
Detailing marketing initiatives that helped us to understand Chinese consumers better. In April 2017, Dolce & Gabbana released a series of images invoking its “D&G Loves China” campaign. Beautiful models a...
2018: The Year of the Chinese Consumer
Happy 2018! The year has started off on a positive note with China's premier Li Keqiang announcing last year's GDP growth is expected to roll in at 6.9% - north of the 6.5% target and the first acceleration in seven years; a time ...
Why is it Popular? SK-II & the Crusade Against 'Leftover Women' Stigmas
A weekly blog detailing marketing initiatives with meaning. A mid-2017 campaign from SK-II took the risk of putting a voice to social issues in China. Where many similarly directed campaigns have prompted backlash (IK...
‘Tis the Season in China
‘Tis the week before Christmas with not a reindeer in sight, Yet Chinese streets brim with trees and twinkly light. Those trees are decorated with the logos of brands, helping keep shopping atop consumers' Xmas plans. Li...
Lessons from China: A Tale of Two Mega Brands
Back in 2012 scouring content for the Skinny, it seemed almost every week there was another article praising KFC’s success in China. It was the Western pin-up brand; finding the much sought-after balance that tempted the masses ...
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