The Essential Steps to Planning For Success on WeChat

2018/05/23
Mark Tanner

The lure of WeChat for brands is clear; last year it drove $32.9 billion of information consumption and $52.4 billion of traditional consumption including travel, food, shopping, hotels, and tourism, according to a report from the China Academy of Information and Communications Technology released this month. 34% of China's...more

How To Best Protect Your Brand from Counterfeiters in China 2018-05-16

2011-2013 felt like bad years for fakes in China. When writing the Skinny it seemed like there was a new exposé every week to include, whether it be rat meat dressed up as lamb, fake Apple stores that even fooled the staff or ev...

China’s New Generation of Partnership Opportunities for Brands 2018-05-09

When an estimated 500 new products and services launch in China every day, separating your brand from the rest can be an endless struggle. Of course an informed and intelligent approach to the market is vital in driving success, b...

China's New Channels of Competition More of a Threat than Ever 2018-05-02

The strategies and recommendations that China Skinny developed five years ago were quite different than those we do today. When we cited the best examples of marketing in China, we would typically look to foreign brands. Back then...

Appealing to China's Millennial Parents 2018-04-25

In the first quarter of 2018 China’s GDP growth continued to bubble away at 6.8%, largely driven by consumption which accounted for 77.8% of the growth. Powering this critical economic driver is the ever-evolving millennial; hig...

Australian Businesses in China: How are they Tracking? 2018-04-18

Australia and China's relationship has become a fascinating representation of the delicate balancing act between politics, economics and sovereignty that this modern age of globalisation presents to nations. And with no Western co...

Australian Businesses in China Forgoing Profits by Missing the Digital Opportunity 2018-04-17

China Skinny worked with Austcham to deliver the the 2018 Westpac Australia-China Business Sentiment Survey which was launched today in Sydney. Arguably the most concerning finding was the poor utilisation of digital platforms. Wh...

Why Chinese Travellers to Thailand Are Relevant to Exporters the World Over 2018-04-11

Finding a steaming plate of pad thai or a hearty massaman curry in China is infinitely easier today than it was five years ago. In Shanghai alone, there are now more than 225 Thai restaurants. The snowballing of Thai cuisine is re...

The Future Duopoly of Chinese Brick & Mortar Retail 2018-04-04

Someone who has read sci-fi novels over the past few decades would likely find today's China quite familiar. In Hangzhou city almost everything you do is monitored, traced and scored through a combination of online behavioural tra...

China's Shifting World of Production and How it Applies to Brands 2018-03-28

"Analysis by the Environmental Working Group found that 160,000 people living in the region may be harmed by pig waste ... pigs are treated with antibiotics, vaccines and insecticides, all of which eventually pass into the lagoons...

Chinese Consumer Complaining Continues to Rise 2018-03-21

If you're in China buying a tub of skincare online, a tray of New Zealand kiwifruit at the local fruit store, an expensive bottle of wine dining out, or even a well-known condom brand at a convenience store, there's a fair chance ...

Watch Winter Sports in China Over the Next Few Years 2018-03-14

To understand the impact of Government directives on consumer behaviour in China we'd suggest watching the rise of winter sports over the next four years. Already well underway, the surge in related content through state-controlle...

China's Cross Border Commerce Discrepancies 2018-03-07

In April 2016, pundits were predicting the demise of China's cross border ecommerce channel after hefty new taxes were suddenly introduced on all online cross border trade. Fortunately, some slick lobbying from Alibaba and JD saw...

2017's Top-10 WeChat Moments Ads as Voted By Consumers 2018-03-03

Advertising on WeChat Moments can get your brand into Chinese consumers' most personal of feeds, yet it is not cheap, with the CPM (cost per thousand impressions) north of $20 in bigger cities, with a 20% premium on short video ad...

Chinese Corporates' Lust for Luxury 2018-02-28

Happy Year of the Dog! For our readers who took a break, we hope it was a blast. One of the defining factors of the last lunar year was the Government cracking down on overly-leveraged Chinese conglomerates, particularly those ...

Why is it Popular? Weibo Goes Wild as Xi is Here to Stay 2018-02-27

On a quiet Sunday afternoon after new year festivities had concluded, several Chinese media accounts published a short edict on a proposed amendment to the Party’s constitution. The following 24 hours saw an explosion in online ...

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