China's 'Scramble for New Retail'
Earlier this month JD launched its first 7FRESH, a 4,000 square metre grocery store in Beijing that follows many of the new retail concepts from Alibaba's Hema stores. JD heralded the supermarket the first of 1,000 stores that could open in the next...
Why is it Popular? Dolce & Gabbana's Fail Uncovers Restored Chinese Pride
Detailing marketing initiatives that helped us to understand Chinese consumers better. In April 2017, Dolce & Gabbana released a series of images invoking its “D&G Loves China” campaign. Beautiful models a...
2018: The Year of the Chinese Consumer
Happy 2018! The year has started off on a positive note with China's premier Li Keqiang announcing last year's GDP growth is expected to roll in at 6.9% - north of the 6.5% target and the first acceleration in seven years; a time ...
Why is it Popular? SK-II & the Crusade Against 'Leftover Women' Stigmas
A weekly blog detailing marketing initiatives with meaning. A mid-2017 campaign from SK-II took the risk of putting a voice to social issues in China. Where many similarly directed campaigns have prompted backlash (IK...
‘Tis the Season in China
‘Tis the week before Christmas with not a reindeer in sight, Yet Chinese streets brim with trees and twinkly light. Those trees are decorated with the logos of brands, helping keep shopping atop consumers' Xmas plans. Li...
Lessons from China: A Tale of Two Mega Brands
Back in 2012 scouring content for the Skinny, it seemed almost every week there was another article praising KFC’s success in China. It was the Western pin-up brand; finding the much sought-after balance that tempted the masses ...
China's Potent Marketing Channel: Online Video
Glance across any Chinese park, restaurant or subway and it becomes quite clear that online video is one of the most popular channels in China. It is also one of the most dynamic. This is reflected by user numbers which has s...
China's Imported Consumer Goods Tariff Cuts: The Full Details
From December 1 this year, China has reduced import tariffs an average 17.3% to 7.7% on 187 imported goods such as food, pharmaceuticals, clothing and sporting equipment. Below is the full list of effected product categories: ...
Making Brands Relevant to Chinese Consumers by Understanding Them
It seems there is a new survey every month about increasing China consumer confidence, the latest from McKinsey noting the highest confidence in a decade. The positive responses are mirrored by actual behaviour, which has seen ...
Concerning Changes in China's Ecommerce Market
Earlier this month Beijing released a discussion draft of its Ecommerce Law that has sent China watchers and businesses searching earnestly for some clarity. It promises to dramatically tighten up the cross border commerce opportu...
The Latest China Trends from 2017 Food & Hotel China
Food and Hotel China (FHC), is one of the biggest trade shows in China and China Skinny was on the floor to scope out the latest trends, newest product entrants and to hear from attendees on their China experience. This year had ...
Chinese Consumers: Relatively Uninformed, but Learning about the Birds & the Bees
Here's some further encouraging news for China's consumer market: in the first eight months of this year more babies were born into families with multiple children than those without - some 52% versus 45% in 2016. That will h...
Infographic: Alibaba's Epic Singles' Day
18 times larger than Amazon Prime Day, and 2.5 times bigger than Black Friday and Cyber Monday combined, no two words describe China's Singles' Day better than 'breathtakingly huge'. What is as impressive as its size is its rate o...
Singles' Day Chasing More Growth
The big bull of ecommerce festivals comes charging into town this Saturday to much anticipation. Singles' Day and the week that follows will see millions of frenzied electric scooters ferrying an estimated one billion deliveries...
Alibaba Takes to the Streets in This Year's Singles' Day
The annual Singles’ Day festivities often have a showcase feel to them. November 11 does not only ensure a frantic scramble of ravenous deal-seekers and brands beckoning consumers, but a chance for Alibaba to flex its technologi...
Personalisation for Chinese Consumers, and the Essential Steps to Achieve it
When you are just one out of a heaving mass of 1.4 billion, feeling special or unique is a treasured experience not often received. As China’s cities swell and lives become increasingly homogenised brands are finding ways to mak...
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