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2021-09-22
Localising Beyond China's Gen-Zers and Millennials
Reading any material about Chinese consumers, it is hard to miss references to demographics such as Gen-Z or millennials. They
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2021-09-15
Keeping Up With China's Evolving Customer Journeys
The drivers that determine what Chinese consumers buy and where they buy it have shifted. Shoppers are placing much more
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2021-09-08
What the Purge of 'Negative Influences' Shaping China's Culture Means for Brands
2021-09-01
Charity is the New Black for China's Tech Giants
2021-08-25
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Beijing’s Crackdown on China’s Idol Obsessives
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Why Chinese Brands' Strategies are Important to Brands Everywhere
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The Impact of China’s New Birth Rate-Boosting Regulations on Foreign Brands
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How Beijing's Tech Crackdown is Impacting Marketing Spend by Consumer Brands
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