Alibaba kicked off its fifth Taobao Maker Festival last Thursday, July 31, to showcase the latest and coolest innovations in China. Due to the Covid outbreak, Alibaba was forced to do something different with the festival this year, using innovative pop ups in the back of a big truck touring Chinese cities before ending in Wuhan. Caroline and I were at the launch of the festival in Hangzhou where we spoke to Alibaba’s CMO Chris Tung for his views into trends in China.
For folk unable to be see the Taobao Maker Festival in person, we’ve created this 5-minute video sharing our experience and views of the event. Enjoy!