China’s ballooning endearing popular is the last frontier of growth for budding brands hoping to tap into China’s enormous population. China’s over-60 market is likely to double in size from 240 million in 2017 to 486 million by 2050.
Understanding this demographic’s online behaviour will give indications of their preferences, and also provide clues into how to best reach them. Get in touch with China Skinny to help solidify that plan and take advantage of the enormous opportunity.
Below you’ll find insights into what China’s elderly are doing online, how this is changing, and how it compares to other internet users. Happy reading!