Mark Tanner
Mark Tanner
17 April 2019 0 Comments

Acting on an identified gap in China market entry education offerings, ASX listed online to offline (O2O) solutions provider, eCargo Holdings Limited (ASX:ECG) (“ECG”) and China Skinny have partnered to create tailored insights and on the ground execution workshops for brands entering and operating in China.

Despite constantly changing policies, market fluctuations and a multiple of ways to navigate online/offline sales and marketing efforts – the influx of international products and brands continues to grow. Utilising China Skinny’s unsurpassed consumer insights and recommendations, along with ECG’s sales and marketing executional capabilities, each tailor made program will benefit boards, senior management, trade organizations, agencies and brand owners.

Workshops will encompass the following key areas, utilising real world case studies and examples to offer the best possible advisory and strategic outcomes.

  • Deep understanding of market and consumer trends driving China market.
  • Detailed analysis of platforms, retailers, social selling and online to offline (O2O) strategies – how to leverage these for your business.
  • Marketing channel engagement strategies and ongoing management.
  • Focused market, positioning and brand promotion analysis.
  • Focused sales and marketing structure, recommendations and execution strategies.

The workshops will be held as a short format, half day and full day packages.

The ongoing partnership will promote a holistic means of business engagement for both businesses. Utilising and building on the knowledge, analysis and knowhow of China Skinny, coupled with the executional broad online to offline capabilities of eCargo.

Direct enquiries to:

Nelson Gable – Andrew Atkinson –

About eCargo Holdings Limited

eCargo Holdings Limited is an ASX-listed company specialising in sales and marketing strategy, execution and distribution in China. With a broad range of capabilities across; logistics and fulfilment, eCommerce management and operations, Online to Offline (O2O) distribution and wholesale, as well as strategic advice.