China’s Millennials Infographic

2016/01/25 Mark Tanner
0 Comments

Chinese youth, also known as the Millennials, are the country’s main hope to lead the consumption revolution. They already earn more, spend more and travel more than older generations. With a population the size of the USA, as they grow older and wealthier, they will only contribute more to China’s, and the world’s, consumption. It’s a good idea to understand them as they’re likely to be buying whatever you’re selling. We hope the infographic below helps:

Chinese Millennials Infographic

To find out more about Chinese consumers and what they like, check out China Skinny’s WeChat infographic or subscribe to our weekly newsletter.

Denis Molla

These percentages don´t make sense… they are adding up more than 100%
- Mark Tanner
  
  It’s a fair observation Denis, and our apologies for not explaining this clearly. For those that add up to more that 100%, some respondents gave more than 1 answer, for example, they may disapprove of a celebrity that cheats on his/her partner, and also one that takes drugs. Likewise for the other charts that don’t add up to 100%
- The China Skinny
  
  It’s a fair observation Denis, and our apologies for not explaining this clearly. For those that add up to more that 100%, some respondents gave more than 1 answer, for example, someone may disapprove of a celebrity who cheats on his/her partner, and also one that takes drugs. Likewise for the other charts that don’t add up to 100%
Denis Molla

These percentages don´t make sense… they are adding up more than 100%
- The China Skinny
  
  It’s a fair observation Denis, and our apologies for not explaining this clearly. For those that add up to more that 100%, some respondents gave more than 1 answer, for example, someone may disapprove of a celebrity who cheats on his/her partner, and also one that takes drugs. Likewise for the other charts that don’t add up to 100%
blcsfo

Trump this, Donald…
blcsfo

Trump this, Donald…