Chinese youth, also known as the Millennials, are the country’s main hope to lead the consumption revolution. They already earn more, spend more and travel more than older generations. With a population the size of the USA, as they grow older and wealthier, they will only contribute more to China’s, and the world’s, consumption. It’s a good idea to understand them as they’re likely to be buying whatever you’re selling. We hope the infographic below helps:
To find out more about Chinese consumers and what they like, check out China Skinny’s WeChat infographic or subscribe to our weekly newsletter.
