China Skinny is pleased to announce a partnership with British research and strategy agency CrowdDNA.
The strategic partnership will see the agencies share insights, methodologies and resources to ensure their clients continue to receive cutting edge, cost effective research across China and Europe.
“The partnership with Crowd DNA is a natural fit for China Skinny given our similar values and approach to innovation,” says China Skinny founder Mark Tanner. “China is changing on a scale never seen before and we constantly need to evolve to keep up. The sharing of methodologies and other synergies will ensure that our clients will continue to understand their target markets in China better than anyone.”
China’s transition from an investment-led economy to a consumption-based economy, coupled with the soaring growth of the middle and upper classes has seen China become the most sought-after prize for European businesses expanding globally. China Skinny’s leadership in Chinese consumer research and intelligence will enable CrowdDNA to provide its clients such as Red Bull, IPC Media, Peroni, Channel 4 and Sony Music, compelling insights into China’s complex consumers.
Crowd DNA founder Andy Crysell comments: “We’re impressed with how China Skinny communicate their message and the impact of their work. Overseas research is accounting for close to 50% of our revenue now and, inevitably, China is an area of focus. The partnership with China Skinny bolsters our credibility and integrity in what is a particularly complex market.”
As increasingly confident and resourced Chinese brands look to expand beyond Mainland China, China Skinny is well placed to assist them in understanding the intricacies of the European market through its partnership with CrowdDNA.