The potential of China’s wine market has lured wine brands from almost every wine growing region in the world. Chinese consumers now drink more red wine than in any other country in the world, and per capita consumption is one the rise. One of the interesting trends for wine purchasing in China is the rise of online customers. Although wine accounts for just 5% of total alcohol sales in China, it makes up 34% of alcohol sold online. And unlike physical retail sales, where around four domestic wines are sold for every import, 84% of wines sold online are imported.
Unfortunately, it isn’t just a case of opening an online store and buyers will come. There are more than 170,000 wine products available just on Tmall and Taobao, so it helps to have insights into the market to compete. Hopefully you’ll find a few in the infograph below.
Contact China Skinny to see how we can help you reach and resonate with wine consumers, and create brand champions.