Mark Tanner
5 December 2018 0 Comments

Here are this week’s news and highlights for China:

Consumers,  Chinese Consumers

Uncover China’s Tier Cities: Finally, the complete list of China’s Tier 1-6 cities, with an easy-to-use tool to evaluate and learn about each city’s profile and ranking. Some nice pics in there too. Also in Chinese.

There’s More to China than Beijing: While they still warrant consideration, the large economies of Shanghai and Beijing in many product categories and industry segments have already become saturated markets – and amongst the most competitive and hotly contested marketplaces globally. In the coming decade, China’s smaller urban centres are likely to be at the forefront of driving growth and consumer spending accounting for 75% of the 166 million Chinese expected to move from rural to urban areas in the next 14 years according to Morgan Stanley.

Forbes China’s Best 100 Cities For Business List (Full Ranking): Shanghai remains China’s best city to do business in followed by Guangzhou, Beijing, Nanjing, Wuhan, Shenzhen, Chongqing, Suzhou, Qingdao and Hangzhou according to Forbes analysis.

2018 Lexus-Hurun China Rich List: Where China’s Mega-Wealthy Live: 50% of China’s wealthiest people live in 7 cities, led by Beijing with 293, Shenzhen: 193, Shanghai: 160 and Hangzhou: 120. Guangzhou, Hong Kong and Suzhou rounded out the 7. Only 1,893 individuals made the cut this year, down 11% from 2,130 last year and the first drop since 2012, mainly the result of a 20% drop in the stock exchange. Women made up 28.7%, a record high since the list began 20 years ago. The average age was 55, with the average member joining the list at 29. 132 were born after 1980, 56 after 1985, 10 after 1990.

Trump Calls Truce in China Trade War a Big Success, but Little Is Known About the Deal: Mr. Trump and Mr. Xi have agreed to pause the trade war for 90 days and work to resolve several areas of tension, including the trade gap between what America imports from China and what China buys from the United States. But nothing beyond their official statements exists and deep divisions remain.

Online: Digital China

In China, Where You Live Determines the Tech You Use: 21% of users of supermarket and fresh grocery apps in China live in tier 3 or lower cities, 38% of second-hand resale app users, 55% who use ebook apps and 67% of short video users. 29% live alone and 27% live with their parents in tier 1 & 2 cities, versus 17% living alone and 43% with their parents in lower tier cities.

Taobao to Offer Two-Hour Delivery in 8 Chinese Cities for ‘Double 12’ Ecommerce Holiday: Taobao is hoping to reignite growth in the mature ecommerce cities showing shopping festival fatigue by offering two-hour delivery time for this month’s ecommerce shopping festival. Consumers in Shanghai, Chengdu, Wuhan, Guangzhou, Xi’an, Fuzhou, Xiamen, and Shenzhen won’t have to wait long for their purchases. From 12am-1am on December 12, shoppers can snag limited-time discounts of as high as 70% on certain goods. In addition, Taobao will hold its first Double 12-themed variety show to spice things up this year.

Weibo Acquires Top Live Streaming Platform Yizhibo: Weibo’s acquisition of live streaming platform Yizhibo will help create a stronger social-interaction based business model for both parties allowing Weibo to continue to gain traction with quality video content. Weibo claims a monthly active user base of 446 million in September, up 70 million year on year.

Premium Food & Beverage

Chinese Hunger for Exotic Flavours Drives Food Import Growth: China imported $61.65 billion worth of food last year, a rise of 11.1% over 2016. Over the last 20 tears, food imports have grown 14.6% a year on average, far surpassing GDP growth. In that time, the private sector has gone from supplying 0.7% of imported goods in 1997 to 51.3% last year. Meat products, dairy, aquatic products, grain products, vegetable oil, fruit products and liquor were the top imported categories last year. The fastest growing categories were dairy (particularly butter and yoghurt) – up 36.1% for the year, tea with 33.9% and nuts with 31.8% growth. The US, Australia and NZ were the top-3 countries for supplying food.

Overseas Chinese Tourists

Young, Independent Female Travellers Fuel Growth of China’s Outbound Travel: The proportion of Chinese tourists from the post-90s and post-00s travelling between January-September this year exceeded 30% in total, surpassing the post-80s for the first time according to a study by Ctrip and Mastercard. Females who travel independently have risen from 46% in 2016 to 58% in 2018, 16% more than their male counterparts. Females also spend 14% more than males. Most outbound travellers are from first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen however there is a rapid growth in outbound tourists from lower-tier cities like Guiyang, Changzhou, Nanchang, Kunming and Taiyuan, where growth exceeded 250%. Diversified travel experiences, venturing further in a country, wealthy private groups, parent-child travel and insurance were other trends.

Video & Entertainment

Crazy Rich Asians Didn’t Connect with Chinese Theatregoers: The rom-com blockbuster, which made more than $173 million in the US, has only scraped a little over $1 million in China in its opening weekend, not helped by launching four months after the US. Much of the sequel is expected to be set in Shanghai.

Designers and Fashion

China to Overtake US Fashion Market for First Time: China is set to overtake the US as the world’s largest fashion market for the first time in 2019 accounting for 18% of all final goods consumed according to a McKinsey and Business of Fashion study. Fashion in China is evolving from manufacturing to consumers wanting to express their own style, and excited to do so.

Premium and Luxury

Why Small Chinese Cities like Hohhot are the Future of Global Luxury Goods Consumption: More than half of all luxury consumers in China live outside the top 15 cities, 70% are female, and have an average age of 28. Two out of three are aged 18 to 30 with a bachelor’s degree or above. Mobile apps and content take up more than half the online attention of luxury buyers, through engagement by social media accounts of key opinion leaders and the brands themselves, and via apps, advertisements and third party e-commerce platforms.

That’s the Skinny for the week! See previous newsletters here. Contact China Skinny for marketing strategy, research and digital advice and implementation.

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