Short video app Douyin added 150 million daily active users in the 12-months between January 2019 and January 2020. With the launch of exclusive Douyin blockbuster Lost in Russia and Chinese bound indoors due to coronavirus, user numbers are likely to have shot up even more over the past couple of weeks.
Comparing Douyin usage in China with Tiktok usage outside of China, there are plenty of cultural differences. For example, 14.9 million videos with education/knowledge were shared on the app in China in 2019, but many less in the US. Users most likely to post dance videos in China were born in the 60s, whereas it was the teenagers in US. The below infographic provides a view into how the super-popular Douyin app is being used in China to assist with content creation and insights for 2020.