Mark Tanner
Mark Tanner
15 June 2016 0 Comments

Here are this week’s news and highlights for China:

Consumers,  Chinese Consumers

5 Key Differences between Chinese and Western Consumers: These days most people know that China is unlike any other market in the world, but brands still make mistakes adopting Western assumptions in the market.

5 Strategy Lessons Companies Can Learn From China: The unique characteristics of China’s markets and customers, fierce competition from local Chinese companies, and confronting Chinese companies on their home turf is the best way to compete with them in your home market.

Why Should Marketers Care About Millennial Marketing?: Numbering 385 million, China’s Millennials are a vitally important market to reach, and there are some important rules of engagement and trends that can assist.

Does the Nationality of Your Brand Matter to Chinese Consumers?: How Chinese perceive Australia, Brazil, France, Germany, Italy, Japan, New Zealand, South Korea, Spain, Switzerland, the UK and US.

Branding in China: Do’s and Dont’s: 65% of the Chinese consumers are ready to switch brands immediately if the brand does not meet their needs. Successful brands often have different positioning strategy in China than other markets, such as Muji, which sells in supermarkets at a low price in Japan, but is a mid-high end lifestyle brand in China sold exclusively in flagship stores located in prime locations.

Wal-Mart Adapts to Woo Chinese Consumers: The world’s biggest retailer has learned to adapt over the years from missteps in China, with initiatives such as allowing shoppers to check the freshness of fish. Walmart accounts for 25% of the grocery market in the US, but just 2.3% in China, meaning it has to take a different approach with suppliers.

Online: Digital China

Alibaba’s Jack Ma: Better-Than-Ever Fakes Worsen Piracy War: Still licking his wounds from the International Anti-Counterfeiting Coalition ousting, Jack Ma is now claiming that Chinese fakers make better products than the real thing.

Seeing New Trends at Shanghai Consumer Show: Drones, virtual reality and car tech drew the biggest audiences at the second Asian Consumer Electronics Show in Shanghai, but a robotic suitcase proved to be one of the most popular products, combining Chinese consumers’ obsessions of travel and tech.

Are Amazon’s Latest Private Label Offerings Part of a China Strategy?: Amazon is expanding its line of private label products into more consumer product goods including nuts, baby food, vitamins, coffee and diapers – aligned with most of the top selling imported products online in China.

Premium Food & Beverage

Fresh Produce Forum China: 20 key trends: Key trends in China’s burgeoning fresh fruit category such as logistics enabling market growth, new routes to customers, a distribution shift, and strong growth in tropical fruits, kiwi fruit and berries, and promising growth for avocados and novelty products.

Why Chinese Consumers Want Imported Dairy: 14% of Chinese consumers think local dairy products are good and 84% care about the country of origin according to Australian academics’ research. 42% have purchased dairy directly from overseas and two-thirds would pay a premium of at least 20% for dairy products from countries they prefer.

Retro New Zealand Milk Bar Concept Booms in China: A string of 1950s-style milk bars serving Kiwi dairy-based milkshakes, smoothies and yogurt are proving to be a success in China, with 50 stores opened, and 950 more planned by the end of 2017.

Overall Health & Beauty

Lancôme Distances Itself from Controversial Pop Star Following Backlash: Lancôme is facing criticism from Chinese consumers over a planned promotional concert headlined by Hong Kongese pro-democracy singer, Denise Ho. Responding to online pressure from Mainland China, Lancôme cancelled the concert in a move that has created a new layer of dissent from HK consumers.

Overseas Chinese Tourists

Disney Employs Feng Shui Master for Shanghai Disneyland to Avoid Past Foreign Park Flops: When Disneyland opens in Shanghai this week, it aims to be authentically ‘Disney but distinctly Chinese’. Gone is Frontierland, an ode to the American West, replaced by an entire island focused on the Pirates of the Caribbean after the movie’s huge success in China. Just 10% of food served in the park will be American fare.

Autos and Cars

Jaguar Land Rover Sues Chinese Automaker Over Evoque Copycat: Jaguar Land Rover is suing Chinese automaker Jiangling Motor for allegedly copying the British firm’s Range Rover Evoque – a rare move by a foreign automaker to fight copycats in the world’s biggest autos market that could set an interesting precedent if successful.

That’s the Skinny for the week! See previous newsletters here. Contact China Skinny for marketing, research and digital advice and implementation.

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