In a few short years, WeChat has evolved from a messaging service to an all-encompassing social media-communications-commerce-entertainment platform. It’s showing no signs of losing its social media leadership in the Year of the Sheep, so we thought we’d share this infograph to help you keep up to speed with WeChat user demographics, their usage, Official Accounts and advertising on WeChat this year.
For our infographic on using WeChat’s marketing features, tap here. To find out more about the day-to-day lifestyles of WeChat users, tap here for the infographic.
There’s obviously plenty more to WeChat, which we’d love to share with you. Contact China Skinny today for WeChat and overall digital strategies and execution for China.