With 55.2% of its 549 million monthly active users opening WeChat at least 10 times a day, the app is China’s most popular social network. Being perceived as the “Chinese Whatsapp”, WeChat offers far more features and many opportunities for brands to interact with their target market. Besides the regular user accounts, businesses can register official brand accounts to promote their products. Additionally, there are a number of functions that effectively support marketing to Chinese consumers. If you want to know more about how to effectively leverage those services, be in touch.
For our infographic about WeChat user demographics and habits, tap here. To find out more about the day-to-day lifestyles of WeChat users, tap here for the infographic.
There’s obviously plenty more to WeChat, which we’d love to share with you. Contact China Skinny today for WeChat and overall digital strategies and execution for China.