Isn’t it amazing what a coronavirus outbreak can do to online usage habits. The infographic below illustrates how China’s online millions (netizens) have altered their behaviour, with most of the country being homebound over the past few weeks. In the three weeks from Jan 14, online usage grew over 20% to 6.11 billion hours – over 6 hours per Chinese online.
The biggest winners for share growth for time spent are short video and news info – two sectors led by ByteDance apps. Users have become so obsessed with leading short video platform Douyin, that millions of people watched a host sleep, earning him which is about ¥37,000 ($5,300). Mobile games saw the greatest gains in daily active users (DAU) in both mobile apps and WeChat mini programs.