China’s hottest app Douyin has lured more than 150 million Chinese watching dozens of short videos every day. Its reach has also influenced and promoted the development of urban cultural tourism. During the Spring Festival holiday in 2018, Xi’an received more than 12.69 million visitors, a year-on-year increase of 67% – much of the growth considered a result of popular Xi’an videos on Douyin. Tourism revenue exceeded ¥10.3 billion, a year-on-year increase of 137%. During the Dragon Boat Festival holiday in 2018, Chongqing Hongyadong received more than 170,000 visitors, an increase of 143% over the same period last year, much of the grow a result of Douyin.
The infographic below illustrates some of the key Douyin facts: