Dissecting Singles' Day Results to Optimise Overall Marketing Strategies for China 2020-12-02

Dissecting Singles' Day Results to Optimise Overall Marketing Strategies for China

It’s been three weeks since Singles’ Day smashed records with sales topping $116 billion just from Alibaba and JD. At ...
Comparing China's Elderly to its Millennials & Gen-Z 2020-12-02

Comparing China's Elderly to its Millennials & Gen-Z

With China anticipated to become the world’s most valuable ‘silver’ market as of 2050, brands need to understand how marketing ...

Sign up to the most read newsletter about marketing in China and keep up with China's dynamic market.

Your details are safe with us. Privacy Policy.
See our previous newsletters.