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Our latest articles
2020-12-02
Dissecting Singles' Day Results to Optimise Overall Marketing Strategies for China
It’s been three weeks since Singles’ Day smashed records with sales topping $116 billion just from Alibaba and JD. At
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2020-12-02
Comparing China's Elderly to its Millennials & Gen-Z
With China anticipated to become the world’s most valuable ‘silver’ market as of 2050, brands need to understand how marketing
...
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previous newsletters.
2020-10-14
The End of Something Big in China
2020-09-30
Golden Week Travel in China: A Barometer for Consumer Confidence
2020-09-30
Views From the Floor of SIAL 2020
2020-09-28
Infographic: WeChat Mini Program Usage
2020-09-23
Infographic: The Great Underperformance of Foreign Dairy in China 2.0
2020-09-23
Why Chinese Dairy Brands are Running Circles Around Foreign Brands
2020-09-23
Camel Milk Powder - Miracle Superfood?
2020-09-16
How Selling Water Can Make You China's Richest Person (For a Short Time)
2020-09-14
Infographic: China's Lucrative Post-90s Segment - How, What, Where and Who Online
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