Localising Beyond China's Gen-Zers and Millennials 2021-09-22

Localising Beyond China's Gen-Zers and Millennials

Reading any material about Chinese consumers, it is hard to miss references to demographics such as Gen-Z or millennials. They ...
Keeping Up With China's Evolving Customer Journeys 2021-09-15

Keeping Up With China's Evolving Customer Journeys

The drivers that determine what Chinese consumers buy and where they buy it have shifted. Shoppers are placing much more ...

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