Andy Crawford
21 June 2021 0 Comments

At a time when retailers around the world are closing stores, L’Oréal has opened a new concept store in Shanghai to become even more attractive to shoppers in a constantly-changing world. The concept store captures the best of the interactive digital world, and overlays it with an experience that would be hard to match on a smartphone.

In the video below, we visit L’Oréal’s new Offline to Online (o2o) experience to see how retailers can integrate real world experiences with digital ones, building a valuable database of customers who are stickier and more engaged than ever…