Mark Tanner
Mark Tanner
27 April 2016 0 Comments

Here are this week’s news and highlights for China:

Consumers,  Chinese Consumers

China Trademark Registration: Keep it Real: Even when foreign brands believe they’ve registered their trademark in China, it sometimes isn’t the case.

This Map Shows China’s Hilarious Stereotypes of Europe: While there are many misconceptions about China from the West, China has many crazy perceptions of European countries based on Baidu autocomplete results.

Chinese Consumers Have a Herd Mentality: Seven hour queues for special green dumplings in Shanghai during the tomb sweeping festival is one example of the herd mentality among some Chinese consumers.

Why are Chinese Companies Snapping Up Overseas Assets?: In the first quarter of this year alone, Chinese firms have spent $98 billion buying up overseas firms across a range of sectors from agriculture to property to entertainment – 237% more than the year earlier.

Online: Digital China

How Savvy, Social Shoppers are Transforming Chinese Ecommerce: There are 257 million online shoppers in Tier 3 & 4 cities, versus 183 million in Tier 1 & 2. Tier 3 & 4 shoppers now account for more than half of all sales, and are growing almost 50% faster than higher tier cities.

China Welcomes Stephen Hawking on Weibo with Awe: British astrophysicist Stephen Hawking amassed two million followers within hours of launching his account earlier this month. His first message greeting his “friends in China” in both English and Chinese received hundreds of thousands of comments and forwards.

Facebook’s WeChat-ification: Facebook users will soon be able to buy goods directly within the social network’s app, a new feature that will be rolled out alongside friend-to-friend money transfers and ticket buying.  All part of Facebook’s following of WeChat’s lead in monetising users beyond advertising.

Premium Food & Beverage

How German Retailer Metro Multiplied its China Web Sales by 30: Metro is aligning their online and offline sales to complement one another, growing online sales 30-fold through initiatives such as click-and-collect in 82 of its retail stores.

Yashili Launches Formula Brand in NZ: Guangdong-headquartered Yashili will sell New Zealand-produced baby formula produced in New Zealand in a bid to make it appear more authentic and attractive to consumers in Mainland China.

The Students in China Learning and Talking About Wine on WeChat: Wine University on WeChat has taken off as a new way for tertiary students to talk and learn about wine. With nearly 7,000 followers across China, this new group uses WeChat to make it easy for regular consumers to hear expert talks and to chat about wine with fellow enthusiasts.

China’s Heijingang Targets High-End Consumers to Compete with Foreign Brands: Domestic Chinese chocolate brand Heijingang plans a new premium line later this year to compete with western chocolates, which dominate the market. The animal-shaped chocolates will target 18-35 year olds and cost ¥39.8 ($6.15).

Hershey WTR Unveils Insights into Chinese Confectionery Buyers: 67% of Chinese travellers who buy confectionery are doing so for a gift, versus 62% in the rest of Asia and 59% in the rest of the world. They spend an average of $31, about 25% more than other travellers.

Overseas Chinese Tourists

81% of Chinese Travellers Plan to Shop While Abroad in 2016: Tax-free shopping by Chinese consumers dropped 24% year-on-year in March, dragged down by a 35% drop in Europe according to Global Blue. When choosing a destination, 56% of Chinese travellers prioritise a safe and secure location.

Pollution and Environment

Where in China Can You Find the Worst Air Pollution? You Might be Surprised …: Xinjiang is home to six of the country’s 10 most polluted cities according to Greenpeace, while there has been a 23% improvement in the Beijing-Tianjin-Hebei area because of a slowdown in the coal and steel sectors.

New Gadgets Help Pollution-Weary Chinese Breathe Easier: 83% of Chinese aged 20-49 own a face mask according to Mintel. Euromonitor found the number of air purifiers sold in China nearly quadrupled between 2010 and 2015 to 4.4 million units. Now a series of second-generation tools are hoping to woo pollution-conscious consumers.

That’s the Skinny for the week! See previous newsletter here. Contact China Skinny for marketing, research and digital advice and implementation.

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