Mark Tanner
16 November 2021 0 Comments

Although there is no question about the rise of domestic brands, Chinese still love buying foreign goods. The current supply chain and logistics challenges, coupled with longer China customs clearances, did no favours for many foreign brands at this year’s Singles’ Day festival. With supply constraints hurting businesses worldwide, numerous brands tiered-back promotions.

These challenges, coupled with rising geopolitical challenges and increasingly savvy Chinese brands, still saw well-marketed foreign brands topping their categories during the world’s biggest shopping festival this year. Below are the top-selling brands across major categories during the 11 day festival:

Alibaba

Skincare

  1. Estèe Lauder
  2. L’Oréal
  3. Lancôme
  4. The history of Whoo
  5. Shiseido

 

Makeup

  1. YSL
  2. Estèe Lauder
  3. Giorgio Armani
  4. 3CE
  5. Perfect Diary

 

Bodycare

  1. Safeguard
  2. Lux
  3. Dove
  4. KUYUTA
  5. Walch

 

Haircare

  1. Pantene
  2. Head & Shoulders
  3. VS
  4. Rejoice
  5. Clear

 

Sports

  1. Nike
  2. Adidas
  3. FILA
  4. Anta
  5. Li Ning

 

Smartphones

  1. Apple
  2. Xiaomi
  3. Huawei
  4. Vivo/iQOO
  5. HONOR

 

Headphones

  1. Apple
  2. Sony
  3. BOSE
  4. Sennheiser
  5. Beats

 

Cameras & Lenses

  1. Canon
  2. Sony
  3. Fujifilm
  4. Nikon
  5. GoPro

 

Fast Food Vouchers

  1. KFC
  2. Starbucks
  3. McDonalds
  4. Häagen-Dazs
  5. Pizza Hutt

 

JD

Beauty

  1. L’Oréal
  2. Estèe Lauder
  3. Lancôme
  4. SK-II
  5. OLAY

 

Bodycare

  1. Safeguard
  2. Lux
  3. KUYUTA
  4. ACCEN
  5. Dove

 

Haircare

  1. Head & Shoulders
  2. Clear
  3. Rejoice
  4. Pantene
  5. VS

 

Smartphones

  1. Apple
  2. Xiaomi
  3. HONOR
  4. HUAWEI
  5. iQOO
  6. HONOR

 

Headphones

  1. Sony
  2. HUAWEI
  3. JBL
  4. Sennheiser
  5. Edifier

 

Cameras & Lenses

  1. Sony
  2. Canon
  3. Nikon
  4. Fujifilm
  5. SIGMA

 

TVs

  1. Mi
  2. Hisense
  3. TCL
  4. Skyworth
  5. Sony

 

Fresh

  1. Mengniu
  2. Perennial
  3. Wanchai Ferry
  4. DQY
  5. Milkground

 

Toys

  1. LEGO
  2. Fisher
  3. Bioks
  4. Babycare
  5. Transformers