WeChat’s reach and influence is unrivalled in China’s online space. It touches everything from consumers communicating with their nearest and dearest, to sharing their most special moments, to buying everything from cinema tickets to taxi rides. Being a integral part of so many urban Chinese lives allows big data to provide consumer insights that would be impossible to obtain before. The WeChat infographic below illustrates just a few of those insights to get a better understanding on WeChat users, and urban Chinese consumers as a whole.
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