China's 'Scramble for New Retail'
Earlier this month JD launched its first 7FRESH, a 4,000 square metre grocery store in Beijing that follows many of the new retail concepts from Alibaba's Hema stores. JD heralded the supermarket the first of 1,000 stores that could open in the next...
Why is it Popular? Dolce & Gabbana's Fail Uncovers Restored Chinese Pride
Detailing marketing initiatives that helped us to understand Chinese consumers better. In April 2017, Dolce & Gabbana released a series of images invoking its “D&G Loves China” campaign. Beautiful models a...
2018: The Year of the Chinese Consumer
Happy 2018! The year has started off on a positive note with China's premier Li Keqiang announcing last year's GDP growth is expected to roll in at 6.9% - north of the 6.5% target and the first acceleration in seven years; a time ...
Why is it Popular? SK-II & the Crusade Against 'Leftover Women' Stigmas
A weekly blog detailing marketing initiatives with meaning. A mid-2017 campaign from SK-II took the risk of putting a voice to social issues in China. Where many similarly directed campaigns have prompted backlash (IK...
Lessons from China: A Tale of Two Mega Brands
Back in 2012 scouring content for the Skinny, it seemed almost every week there was another article praising KFC’s success in China. It was the Western pin-up brand; finding the much sought-after balance that tempted the masses ...
Singles' Day Chasing More Growth
The big bull of ecommerce festivals comes charging into town this Saturday to much anticipation. Singles' Day and the week that follows will see millions of frenzied electric scooters ferrying an estimated one billion deliveries...
Personalisation for Chinese Consumers, and the Essential Steps to Achieve it
When you are just one out of a heaving mass of 1.4 billion, feeling special or unique is a treasured experience not often received. As China’s cities swell and lives become increasingly homogenised brands are finding ways to mak...
Factors Knocking the Yin and Yang Balance in China
Health has been one of the core themes in China's consumer landscape over the past few years. Anyone who understands Chinese consumers' approach to health will appreciate the unity based on the opposing and complementary relatio...
'Lifestyle Centres': What Every Brand Selling in China Should Know About
If you believe the press, there is only one show in town for selling your wares in China - ecommerce. Yet behind the hype, ecommerce accounts for just 15.5% of retail overall, and an even smaller percentage for categories such as ...
Further Monopolies Likely In China's Tech Scene
Welcome back to our China-based readers; we hope Golden Week panned out well. China’s dynamic startup scene typically takes a consistent path. New ideas usually follow innovations that have been successful overseas, then ...
Golden Oldies Not the Chinese Tourists to Watch this Golden Week
Visit any popular tourist spot in China or abroad next week and you're likely to appreciate the scale of China's tourist machine operating in top gear. October Golden Week is the yearly climax of leisure travel in China; for many...
Chinese Fitness for the National Interest
The latest consumer confidence index shows a Chinese consumer who is more upbeat and optimistic about the future than any other time in the last two decades. Yet with an already enormous base of goods and a maturing market, such ...
China's Food Industry Influencers: Dying Goats, Banned Brie and Grocery Trolls
Late last month importation of the soft, creamy and seemingly harmless cow's-milk cheese Brie was banned in China. The edible mold that helps form Brie's bloomy rind saw it and a host of other platter favourites including blue, Ca...
Why Mobile Payments are so Relevant to Brands in China
At the dawn of the decade China was very much a cash-based society. Most transactions were untraceable exchanges of notes and coins and it wasn't unusual for consumers to have stacks of red bills stashed away under their mattresse...
How China's Most Successful Businesses Differ from the West
Alibaba and Tencent have done it again. They've delivered record-breaking profits that blew past analysts' forecasts, signalling just how healthy China's consumer market remains, particularly for the digital sphere. Alibaba's prof...
Spaghetti, Smartphones & China's Impact on the World
Next time you indulge in a good hearty serving of ravioli or fettuccine, spare a thought for the Chinese. Tracing the origins of Italian pastas will likely find you in China in the 13th century, following the routes of Marco Polo...