What's Driving China's Rural Revitalisation is What it Means for Brands
Ten years ago, the average dairy farm in China had three cows. With millions of peasants tending postage-stamp sized lots, educating them on basic farming techniques such as responsible pesticide use was nigh impossible. Each batch of milk from each farm needed to be picked up by someone, who'd deliver it to a slightly larger carrier, who'd deliver it to a slightly larger operator, and so on. The...
The Wacky World of KOLs in China
Welcome to this week's Skinny on China; we hope it was a great break for those who were off over Golden Week. Aside from the annual inundation of tourist sites, transport hubs and highways, the most talked-about news of the break ...
Why US Brands Should be Interested in China's Golden Week Tourists
No holiday period provides a better barometer for the state of tourism and general consumer sentiment in China than the October Golden Week. Unlike Chinese New Year when the majority of Chinese return home to their families, Octob...
China's Correlation Between Video Games and Kittens
Chinese males have an obsession with gaming, so say the numbers. China's $38 billion gaming market is worth more than four times its movie industry. The country's infatuation has contributed to eSports becoming a medal event at t...
China's Health Industry: Convenience at a Whole New Level
Few people who have been sick in China will look back at it fondly. Crowded, noisy establishments serviced by understaffed and overworked hands, and full of other frustrated sick people who look disturbingly contagious. Not exactl...
WeChat Official Accounts Are Available to Overseas-Based Brands
The most frequent inquiry we've had over the past few years is "how do I set up a WeChat Official Account if I'm based outside of China?" Until recently there was no straightforward answer, but that has finally changed! Foreign bu...
Beijing's Difficult Balancing Act Around Sex
Flicking through the channels on Chinese TV or the well-known online video sites, you won't find any signs of prolonged or provocative kissing scenes, a hint of sexual freedom, one-night stands, extramarital affairs, wife swapping...
Keeping Chinese Consumers Loyal
Chinese consumers have long been known as the world's most promiscuous consumers. For years foreign brands have hoped to win their loyalty employing initiatives that worked in western markets, but had little effect halting Chinese...
Why Blockchain May Become as Common as WeChat in China
If there is one country where blockchain will succeed, it is China. Nowhere is there a larger, more underdeveloped or fragmented amount of data to manage in logistics, supply chains and other areas. There are also the ever-present...
China’s Ecommerce Duopoly Has Finally Fallen
The brains trust at Amazon are likely to be scratching their heads wondering how that happened. After spending hundreds of millions of dollars and 14 years to wrestle market share from the almighty Alibaba and JD-Tencent-Walmart s...
Alibaba Jumps into the Future of Physical Advertising
A quick quiz to start this week's Skinny: What is the most valuable marketing company in the world? Most people probably couldn't care less, but there are a few folk in the industry who would say WPP. Whilst the company hasn't had...
China Edging Closer to Tech Supremacy
The last few weeks have been abuzz with tech chatter in China. You’re probably thinking that’s nothing new, but the significant change in tone has piqued our interest. IPOs for Xiaomi and Tencent Music and the expansive 2018 C...
China's Evolving Health Companies and Opportunities
Out for a lunchtime stroll in most Chinese cities, you may not get that refreshed feeling you get elsewhere in the world. China's carbon dioxide emissions have grown almost 150% since 2000. Although growth has flattened out this d...
China's Coffee Market is Finally Starting to Get Interesting
Only in China. At the beginning of the year Luckin Coffee hadn't sold a single cup of coffee. Less than six months and 500 stores later, the coffee chain is valued at more than a billion dollars with over 1.3 million users of thei...
China's Less Publicised Trends Making an Impact on Consumption
There's no shortage of coverage about China's New Retail revolution, its mouthwatering rise of shared bikes and its 227 million active users, along with WeChat, ecommerce, mobile payments and other uniquely China trends such as cr...
How Digital Channels are Shaking Up B2B Marketing in China
The use of online social media in the West sees a clear separation between professional and personal in the form of LinkedIn vs. Facebook/Instagram/etc. In China, the lines are much more blurred, particularly on WeChat. Through We...