How Digital Channels are Shaking Up B2B Marketing in China
The use of online social media in the West sees a clear separation between professional and personal in the form of LinkedIn vs. Facebook/Instagram/etc. In China, the lines are much more blurred, particularly on WeChat. Through WeChat's default settings, a business contact can see photos of your babies, holidays and hobbies on the social “Moments” feed. In fact, ...
How China's Embracing of the FIFA World Cup Represents Overall Market Trends
Just as live sports are helping prop up the old world of television advertising, they can also be a potent force in international relations and trade. We saw it with the ping pong diplomacy of the early 70s, and as sport becomes a...
Be Careful How You Interpret Insights in China
Foreign brands scanning the news over the past week may have been sent on an emotional roller coaster. Although China Bears have been doom-talking about the economy for years, the World Bank's latest update points to China's GDP c...
Lower Tier Cities in China - Considerations Before Jumping In
There are many relatively unknown cities in China with GDPs as large as countries. For example, the city of Zibo has an economy the size of Panama's and Tangshan's GDP ranks up there with New Zealand by some measures. These small...
The Essential Steps to Planning For Success on WeChat
The lure of WeChat for brands is clear; last year it drove $32.9 billion of information consumption and $52.4 billion of traditional consumption including travel, food, shopping, hotels, and tourism, according to a report from the...
China’s New Generation of Partnership Opportunities for Brands
When an estimated 500 new products and services launch in China every day, separating your brand from the rest can be an endless struggle. Of course an informed and intelligent approach to the market is vital in driving success, b...
China's New Channels of Competition More of a Threat than Ever
The strategies and recommendations that China Skinny developed five years ago were quite different than those we do today. When we cited the best examples of marketing in China, we would typically look to foreign brands. Back then...
Appealing to China's Millennial Parents
In the first quarter of 2018 China’s GDP growth continued to bubble away at 6.8%, largely driven by consumption which accounted for 77.8% of the growth. Powering this critical economic driver is the ever-evolving millennial; hig...
Australian Businesses in China: How are they Tracking?
Australia and China's relationship has become a fascinating representation of the delicate balancing act between politics, economics and sovereignty that this modern age of globalisation presents to nations. And with no Western co...
Why Chinese Travellers to Thailand Are Relevant to Exporters the World Over
Finding a steaming plate of pad thai or a hearty massaman curry in China is infinitely easier today than it was five years ago. In Shanghai alone, there are now more than 225 Thai restaurants. The snowballing of Thai cuisine is re...
The Future Duopoly of Chinese Brick & Mortar Retail
Someone who has read sci-fi novels over the past few decades would likely find today's China quite familiar. In Hangzhou city almost everything you do is monitored, traced and scored through a combination of online behavioural tra...
China's Shifting World of Production and How it Applies to Brands
"Analysis by the Environmental Working Group found that 160,000 people living in the region may be harmed by pig waste ... pigs are treated with antibiotics, vaccines and insecticides, all of which eventually pass into the lagoons...
Chinese Consumer Complaining Continues to Rise
If you're in China buying a tub of skincare online, a tray of New Zealand kiwifruit at the local fruit store, an expensive bottle of wine dining out, or even a well-known condom brand at a convenience store, there's a fair chance ...
Watch Winter Sports in China Over the Next Few Years
To understand the impact of Government directives on consumer behaviour in China we'd suggest watching the rise of winter sports over the next four years. Already well underway, the surge in related content through state-controlle...
China's Cross Border Commerce Discrepancies
In April 2016, pundits were predicting the demise of China's cross border ecommerce channel after hefty new taxes were suddenly introduced on all online cross border trade. Fortunately, some slick lobbying from Alibaba and JD saw...
Chinese Corporates' Lust for Luxury
Happy Year of the Dog! For our readers who took a break, we hope it was a blast. One of the defining factors of the last lunar year was the Government cracking down on overly-leveraged Chinese conglomerates, particularly those ...