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The Investment Driving China's Consumption Behaviour
It’s been a relatively lean few months for positive news about China’s economy, but things appear to be starting to
Are China's Falling Birth Rates Going to Hit Child-Focused Brands?
In October 2015, China announced plans that it would be abolishing its one-child policy the following year, in hope of
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International Travel Set to Boom Over Chinese New Year
As more Chinese move into cities, there are more who need to return home for China's Spring Festival. The world's largest mass migration just keeps getting larger, with 2.91 billion trips expected to be made in China over this ...
The Most Important Consumer Group in the World
Unless you're selling Zimmer frames or denture adhesives in China, there's a good chance you'll be targeting China's Millennials - the single most important consumer group on the planet. The 318 million Chinese aged 15-29 are t...
China's Brand Inequalities
Last week, Peking University released a report announcing that one-third of Communist China’s wealth is owned by the top 1% of households, while the poorest 25% account for just 1%. The study also found that China's income i...
2016: Predictions for China
Happy 2016 and welcome to this week's Skinny; we hope your year has started off well. Less than a fortnight in, China has been anything but dull, with stocks and the Yuan sinking like a stone. 'Volatile' has been one of the mos...
Dirty Tactics in China
Uber's official Tencent WeChat accounts were blocked again last week. Given Tencent also owns a large share of Uber's main Chinese competitor, Didi Kuaidi, their motivations are fairly clear. The block is another example of...
What Defines a Foreign Brand in China?
As recently as 2012, most Chinese consumers considered international labels categorically better than local alternatives. KFC was a good example: although consumers knew deep-fried drumsticks weren't a super-food, they were f...
Testing China Through Cross Border Ecommerce
China's online shoppers are showing the stamina of Ironmen. Less than three weeks after the Single's Day frenzy, they were tapping and clicking up a storm for America's Black Friday. Shopper's Fatigue? Not the Chinese. A rece...
China's Sports Industry Growth
If you'd bought the broadcast rights for the 2015 China's football league, it would have cost you $13 million. If you'd done the same for the next five years, you'd be looking at $260 million a year. It follows similar deal...
Online Payments & Sales Festivals Driving China's Consumption
In case you haven't heard, sales for Single's Day last Wednesday hit a whopping $14.3 billion. That's 60% year-on-year growth - a similar rate to 2014, but from a much larger base. The day epitomised Chinese consumers' dedic...
Single’s Day 2015: Global Aspirations
Few things symbolise modern China more than Single's Day. The most obvious parallel is the remarkable scale of the day - 278 million products worth $9.3 billion sold in 24 hours last year, and it is on track to be even bigger this...
The Importance of China's 13th Five Year Plan
Last week, lots of important people met for four days in Beijing to formulate the development plan for China for the next five years. A fun video has been doing the rounds to explain what huge deal it is. This plan is the...
WeChat's Transformation of Chinese Society
Mass urban migration, the one-child policy and opening up to the world have all had an enormous impact in shaping modern China. WeChat has hit a sweet spot addressing some of the challenges that have resulted from the changes. ...
Defying Chinese Health Trends
Health has been one of the most talked about trends in China in recent years. Consumers are spending up a storm to proactively keep well, creating a boon for sectors such as meds, infant well-being and healthy food. Busine...
Website's Importance in China Marketing
There's no shortage of research and analysis emphasising the pulling power that digital channels have over Chinese consumers. Most of these studies focus on ecommerce and social media, whereas good old-fashioned websites typica...
China's Golden Week Shining for More Than Just Travel Operators
It is upon us! Anyone travelling in China over the next seven days, and at many tourist spots abroad, will know that this is no ordinary week. Unlike the Lunar New Year, when most Chinese travel home to their families, Oct...
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