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The Investment Driving China's Consumption Behaviour
It’s been a relatively lean few months for positive news about China’s economy, but things appear to be starting to
Are China's Falling Birth Rates Going to Hit Child-Focused Brands?
In October 2015, China announced plans that it would be abolishing its one-child policy the following year, in hope of
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Chinese Innovation is Coming to a City Near You
While all of us have enjoyed the results of Chinese inventions from paper, printing, tea and porcelain, to the less-cited toilet paper, pasta, ice cream and football, it's likely we're going to benefit from many more in our lifeti...
China's Investment Preferences
Although China's stock markets have been hogging the headlines of late, it is real estate that has long been the focus for most Chinese investors. Unfortunately China's residential property hasn't had a great run over the past yea...
Creating Relevant Apps & Websites for Chinese Consumers
In 2012, less than 5% of China's online shopping was done on a mobile. Nowadays, more than half of all sales in China's massive ecommerce market are made though a smartphone. China's shift to smartphones has taken onli...
China's Smartphone Buying & Purchase Behaviour
2014 was the first year in decades that China's luxury sales declined - a gloomy -1%. It was in stark contrast to the 12% growth in retail spending overall. The shift from luxury purchases can be partially blamed on t...
China's Foreign Food Movement
There has been a slew of recent coverage about Chinese FMCG brands outsmarting foreign players with faster growth rates. Local brands often better understand customer needs and meet them with nimble product development and m...
Reasons Behind China's Unique Consumer Behaviour
Few markets have experienced changes in the way that China has over the past few decades. Just 35 years ago, more than four in five Chinese were living in the countryside, typically tending small, family-sized plots with a...
There's Plenty to Smile About in China's Consumer Market
It's easy to spot grim news about China with a quick scan of the headlines these days. News of plummeting stocks, slowing GDP and sales growth could be interpreted as the end of China's golden run. However, there's been ple...
Making Cross Border Commerce Work in China
Ecommerce is forcing China's retail landscape to change. While countless new stores open online every month in China, more than 200 physical retail chains shut their doors last year. Even China's leading property ...
China's Tourism Growth and Transformation
If you're looking for a jaw-dropping illustration of China's growing presence in the world, go no further than the United Nations World Tourism Organisation's outbound tourism expenditure chart from the world's largest econom...
China's Market Meltdown's Effect On Consumer Spending
The impact of the spectacular rise and fall of China's stocks is anyone's guess. It would appear that China is imploding if you read some news reports - stories of a weaking China attracts readers in some countries. Di...
Creating WeChat Marketing Plans
WeChat has taken China by storm. It is an important part of everyday life for the 550 million monthly active users who are largely Mainland residents, and a vital channel for millions of business accounts hoping to lure Chin...
Chinese Investment Overseas Gathering Pace
In 2013, there were 2.9 million U.S. Dollar millionaires in China. They were 38 years old on average. 12-months later, following a year of slowing GDP growth, low to negative house price movements in most cities, and the end...
Alibaba's Sales Higher than China's Top-100 Physical Retailers
Your brand has locked in favourable deals with the top-10 retailers in China, including the best in-store placement and positioning of your merchandise and regular point of sale promotions. You're well placed to reach China'...
China's Toxic Water and Its Impact On Food
China's smog gets a lot of airtime around the world, with footage like masked runners navigating the soupy air in the Beijing marathon, hordes of Zhengzhou residents lining up for bags of 'fresh mountain air', and kids playin...
Chinese Consumers' Customer Journey
A Chinese consumer's purchase journey is like no other. It begins online for most, with 85% using search engines, brand websites, or social media as their first step for researching a new product or purchase, according to a PWC ...
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