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The Investment Driving China's Consumption Behaviour
It’s been a relatively lean few months for positive news about China’s economy, but things appear to be starting to
Are China's Falling Birth Rates Going to Hit Child-Focused Brands?
In October 2015, China announced plans that it would be abolishing its one-child policy the following year, in hope of
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Ensuring Localisation in China is Localised
Localisation is an essential step for most businesses wanting to appeal to shoppers in China. For some, it's a new label and a China-optimised website. For others, it's taking the time to understand Chinese consumers' ...
Tim Cook and PM Modi's Weibo Validation
Earlier this month, Apple's Tim Cook and Indian Prime Minister Narendra Modi opened accounts on Weibo. Modi's selfie with Premier Li Keqiang and Tim Cook's chronicles of his four day trip to China, helped attract almost ...
China's Innovation Targets
The folk in Beijing are working hard to continue to raise the standard of living of Chinese consumers, aiming to transition the economy from low value manufacturing to higher value innovation, service and consumption. A key...
Chinese Tourists' Life Cycle
109 million Chinese tourists travelled 'abroad' last year - a particularly impressive number given just 31 million did so in 2005. Yet, what many reports don't highlight is that more than two thirds of those travellers were ...
Hollywood's Influence on Chinese Consumers
China's fixation with Hollywood movies has driven American culture in the Mainland and helped many Western brands along the way. It's aided Nike to become the top-selling and most loyally followed fashion brand in China.&nbs...
The Significance of Mobile and Ecommerce Convergence in China
Chinese consumers embrace few things with more enthusiasm than ecommerce and smartphones. WeChat's Tencent, Alibaba and China Mobile are rated the three most valuable brands in China with good reason. Online shopping a...
Should I Use Celebrity Endorsers in China?
In a country where more than 500 new products launch every day, celebrities can help your brand get noticed in China. They can also give your products credibility, when many other goods go untrusted. Chinese have long...
Chinese Consumers' Appetite for Healthy Food Relevant to New Demographics
It's nothing new that Chinese consumers are opting for food and beverages that are better for them. In 2013, after a decade and a half of mouth-watering growth from its Oreo cookies, Mondelez discovered that wealthy urban consum...
Opportunities in China's Smaller Cities
It wasn't long ago when any Chinese city with a Starbucks was considered Tier 1 or 2. How things have changed. Starbucks will have more than 1,500 outlets in almost 90 cities by the end of this year, with many of the n...
The Future of Cross Border Commerce in China
Success in China can depend on how the Government feels about your industry or brand. At the opening of China's annual parliamentary meeting in Beijing this month, Premier Li Keqiang outlined the Government's "Internet Plus"...
Under The Dome: Chai Jing & Making Her Blue Sky Dream a Reality
Chai Jing and team, take a bow. Under The Dome was a bold, brave, well researched and magnificently delivered documentary that pulled out all the artillery in the war against China's deadly pollution. Whilst it follows a sim...
Year of the Sheep - New Traditions in China
Happy Year of the Sheep! For those who had a break for the Spring Festival, we hope it was a good one. 2015's Lunar New Year celebrations were a snapshot of a changing China. A growing group of Chinese consumers...
China's Year of the Sheep - Who Wants the Woolly?
It's upon us. No sooner have the Christmas decorations come down, and the red lanterns, woolly sculptures and giant inflatable sheep have popped up in every corner of China with even more gusto. The excitement is furt...
Lessons from Apple's Spectacular Rise in China
Full credit to Tim Cook and the team at Apple who sold more smartphones in China than any other brand in the last three months of 2014. It's the first time Apple achieved this, and especially impressive with the new iPh...
Why Chinese Pensioners' Purse is so Important
China's youth seem to get all the attention. Right from day one, most are pampered by doting parents and two sets of grandparents. They are typically better educated and more likely to live in cities, resulting in high...
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