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Would the Bad Guys Have Red Lightsabers in a Chinese Star Wars?
For decades, bedrooms and playrooms across the western hemisphere have been filled with Star Wars duvets, figurines, themed lego and
Be Wary About Just Drinking the Ali Kool-Aid
With the curtain already up for this year’s Singles’ Day (the first without Jack Ma), expect to hear more about
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Making Cross Border Commerce Work in China
Ecommerce is forcing China's retail landscape to change. While countless new stores open online every month in China, more than 200 physical retail chains shut their doors last year. Even China's leading property ...
China's Tourism Growth and Transformation
If you're looking for a jaw-dropping illustration of China's growing presence in the world, go no further than the United Nations World Tourism Organisation's outbound tourism expenditure chart from the world's largest econom...
China's Market Meltdown's Effect On Consumer Spending
The impact of the spectacular rise and fall of China's stocks is anyone's guess. It would appear that China is imploding if you read some news reports - stories of a weaking China attracts readers in some countries. Di...
Creating WeChat Marketing Plans
WeChat has taken China by storm. It is an important part of everyday life for the 550 million monthly active users who are largely Mainland residents, and a vital channel for millions of business accounts hoping to lure Chin...
Chinese Investment Overseas Gathering Pace
In 2013, there were 2.9 million U.S. Dollar millionaires in China. They were 38 years old on average. 12-months later, following a year of slowing GDP growth, low to negative house price movements in most cities, and the end...
Alibaba's Sales Higher than China's Top-100 Physical Retailers
Your brand has locked in favourable deals with the top-10 retailers in China, including the best in-store placement and positioning of your merchandise and regular point of sale promotions. You're well placed to reach China'...
China's Toxic Water and Its Impact On Food
China's smog gets a lot of airtime around the world, with footage like masked runners navigating the soupy air in the Beijing marathon, hordes of Zhengzhou residents lining up for bags of 'fresh mountain air', and kids playin...
Chinese Consumers' Customer Journey
A Chinese consumer's purchase journey is like no other. It begins online for most, with 85% using search engines, brand websites, or social media as their first step for researching a new product or purchase, according to a PWC ...
The Many Factors Changing Chinese Consumer Habits
There was once a time when Chinese consumers would simply buy the biggest and most expensive model to show off their status. How things have changed. The well-publicised Government's clampdown on corruption, increasin...
Ensuring Localisation in China is Localised
Localisation is an essential step for most businesses wanting to appeal to shoppers in China. For some, it's a new label and a China-optimised website. For others, it's taking the time to understand Chinese consumers' ...
Tim Cook and PM Modi's Weibo Validation
Earlier this month, Apple's Tim Cook and Indian Prime Minister Narendra Modi opened accounts on Weibo. Modi's selfie with Premier Li Keqiang and Tim Cook's chronicles of his four day trip to China, helped attract almost ...
China's Innovation Targets
The folk in Beijing are working hard to continue to raise the standard of living of Chinese consumers, aiming to transition the economy from low value manufacturing to higher value innovation, service and consumption. A key...
Chinese Tourists' Life Cycle
109 million Chinese tourists travelled 'abroad' last year - a particularly impressive number given just 31 million did so in 2005. Yet, what many reports don't highlight is that more than two thirds of those travellers were ...
Hollywood's Influence on Chinese Consumers
China's fixation with Hollywood movies has driven American culture in the Mainland and helped many Western brands along the way. It's aided Nike to become the top-selling and most loyally followed fashion brand in China.&nbs...
The Significance of Mobile and Ecommerce Convergence in China
Chinese consumers embrace few things with more enthusiasm than ecommerce and smartphones. WeChat's Tencent, Alibaba and China Mobile are rated the three most valuable brands in China with good reason. Online shopping a...
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