Previous Weekly Skinny newsletters
Would the Bad Guys Have Red Lightsabers in a Chinese Star Wars?
For decades, bedrooms and playrooms across the western hemisphere have been filled with Star Wars duvets, figurines, themed lego and
Be Wary About Just Drinking the Ali Kool-Aid
With the curtain already up for this year’s Singles’ Day (the first without Jack Ma), expect to hear more about
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Smartphones Slotting in Everywhere in China
Smartphones were always destined to take off in China. On a surface level, there's an inherent love of gadgets, the shiny and new. More importantly, it's China's leisure activities that really lend themselves to surfin...
Taxi Apps Show How Chinese Consumers are Changing
Who would have thought that something as simple as hailing a taxi, would lead to apps that could create such a multi-dimensional drama in China? Taxi hailing apps are ideally suited to China's growing smartphone numbers.&nbs...
China's Changing Definition of Healthy Living
Earlier this month, a China-based study concluded that Beijing's pollution makes the city almost "uninhabitable for human beings". Whether or not these claims are exaggerated, as reported by Chinese state media, there are ce...
China's Personalised Kind of Love
Happy belated Valentines Day. With Spring Festival fatigue still evident, the timing wasn't great to be pushing another celebration in China. Nevertheless, there were still plenty of starry-eyed youth with arms full of...
What We Can Learn From Chinese New Year
China's biggest holiday has come and gone. The festivities were filled with the usual orchestra of pyrotechnics, red paper cut-outs symbolising good fortune, and reunited families huddling together with one eye on CCTV's Spr...
Profiling Chinese Consumers
Demographic profiles help us to better understand our Chinese target markets and the user makeup of the channels we are communicating to them through. However, with a market as vast as China, it's important to remember that Chines...
China's Investment-Obsessed Consumers
We only need to look as far as Chinese consumer's online search habits to get an idea about what's on their minds. One of the interesting outtakes from China's top Baidu search terms in 2013 was the focus on investments.&nbs...
China's Wine Drinkers a Long Time Coming
If you'd popped into a Chinese village about 4,600 years ago, there's a slim chance you'd have been offered a clay flask of wine. Although archaeologists have discovered Chinese produced wine from native "mountain grapes" si...
China's Mobile Shopping A Two Horse Race
Happy New Year, we hope your 2014 has started off with a bang. While many of you would have still been crooning Auld Lang Syne, another record was broken in China, where 808,298 Sina Weibo posts were sent in the first minute...
China in 2013: The Year That Was
With Christmas upon us next week, this is the last Skinny for 2013, providing a good opportunity to reflect on the year that was. It's difficult to do justice to China's past 12-months by squeezing them into a few paragraphs, but ...
The Rising Influence of Mobiles in China's Smaller Cities
In 2020, if an affluent Chinese consumer buys your goods and services, they're three times more likely to be from a lower-tier city than a megacities like Shanghai or Beijing. Should you be targeting the middle class masses,...
China's Kids are Treasures for Everyone
China can be a tough place to be a youngster. As the only child in most cases, they are the single hope for their parents and two sets of grand parents, to be successful, marry well, and make their fortune to provide for the...
Luxury in China still the Tip of the Iceberg
Many luxury brands in China haven't been smiling much lately. In years gone by, the world's big peddlers of luxury have been broadcasting double digit annual growth in China - this year, the market is picked to grow just 2.5%. The...
China's Lust for Overseas Property
In the first four weeks of January this year, the air quality in Beijing was 16.6% worse than the shrouded confines of an airport smoking lounge. Last month in the Northeast city of Harbin, pollution led to visibility at les...
Rise of the China Brand
There was once a time when Chinese consumers put almost every foreign brand on a pedestal. Foreign products and services were of a higher quality, better designed and safer, with standards that were reliably policed. We're startin...
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