Previous Weekly Skinny newsletters
How New Retail is Altering the Type of Products Chinese Consumers Buy
Many brands are aware of how China’s innovations around New Retail, digital and mobile payments are fundamentally changing the way
Are China's Rural and Senior Consumers Worth the Hype?
As China’s urban millennials have become the most sought-after consumers on the planet, marketers have been seeking less contested consumer
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Spaghetti, Smartphones & China's Impact on the World
Next time you indulge in a good hearty serving of ravioli or fettuccine, spare a thought for the Chinese. Tracing the origins of Italian pastas will likely find you in China in the 13th century, following the routes of Marco Polo...
Understanding China's Pet Market's Runaway Growth
A quick Google image search for 'dogs in China' will return row after row of horrifying snaps that you wouldn't show your kids. Yet the reality is quite different in most of China's cities. Wandering through urban Chinese stree...
The Geographic Diversity Required for Marketing in China
If we asked Skinny readers to name some differences between a consumer in Beijing and Shanghai we'd be likely to get many responses. There are the obvious observations such as different food preferences, disparate climates, pollut...
The Weekly's Five-Year Skinniversary
A little over five years ago a fledgling Shanghai-based marketing agency was unable to find relevant and reliable marketing information about China. Hopeful of filling that gap, that agency started the Weekly Skinny. Our goal was ...
China's KOL Rules from Beijing Not Affecting Popularity
When a Chinese consumer makes a decision – from picking a bottle of water, to choosing which country will best educate their child – the influence of KOLs (Key Opinion Leaders) can be dramatic. A feature of Chinese thought sin...
Selling in China at What Cost?
The glimmering prize of the China market has led many foreign brands to make sacrifices in their pursuit of Chinese wallets. The $50-billion-plus beauty industry is particularly symptomatic – a field dominated by international ...
China's Foreign Food Paradox
If you ask a Chinese consumer for their thoughts on imported food, you’ll get countries described with a dreamlike reverence. Australia and New Zealand conjure images of endless green fields and roaming livestock taking in the c...
Looking Beyond Alibaba for Sales in China
Last week Alibaba hosted their first conference outside of China – Gateway 17 in Detroit. China Skinny was there. Jack Ma has long had a personal dream of cracking the US and with plenty of cash in the coffers, Alibaba was ...
5 Trends in China Tourism Which Can Be Applied to China's Overall Consumer Market
If you’re looking for trends in the Chinese consumer market, the tourism industry should be your first stop. Whether it’s trading-up in food & beverage or the health & fitness craze seizing the domestic market, China S...
How Chinese Smartphone Apps May Save the World
A glance at any air quality index will reveal that China’s notorious pollution problem persists. Yet while Washington wavers on its environmental commitments, Beijing is implementing policies to reduce its reliance on fossil fue...
Why Trains & Bikes Mean Much More than Transport for Modern China
In 1990, Greater China's metro systems covered just three cities. By 2020, over 40 cities will sport modern, efficient underground commuter networks. In that same three decades, Beijing has gone from a couple of lines and Shangha...
One of China's Most Effective Marketing Channels: Ecommerce
We hope you had a great Dragon Boat Festival. Billions and millions are numbers that we often hear associated with China's ecommerce market. Whilst impressive figures, for many of us they are just lots of zeros with little c...
How Food & Beverage Brands Are Using Technology to Sell in China
China Skinny works with clients across 17 industries which has given us a well-rounded perspective of Chinese consumer behaviour. It's been a helpful way to identify what works in one category, how it can be applied in others and...
Communicating with Chinese Tourists: Too Much Information?
Five years ago the Chinese idea of an exotic getaway encompassed strutting glitzy Hong Kong shopping malls with arms adorned in Gucci bags. At the time destinations in Greater China accounted for around two thirds of Chinese outbo...
New Pricing Model Trends in China
Years ago, China’s sprawling network of street-noodle vendors began utilising the curious new commerce features of an app called WeChat. A willingness to embrace change signifies the innovative spirit that pulses through modern ...
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