Previous Weekly Skinny newsletters
Singles' Day 2019: The Big Things to Watch are Short Video and Livestreaming
On those long, lonely evenings, what could be better than snuggling up to your smartphone and streaming video content? Out
Making Sense of Rising Nationalism and Consumption Behaviour
The ongoing Trade War, HK protests, NBA, Huawei and other geopolitical issues continue to accelerate the rise of nationalism in
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Be Careful How You Interpret Insights in China
Foreign brands scanning the news over the past week may have been sent on an emotional roller coaster. Although China Bears have been doom-talking about the economy for years, the World Bank's latest update points to China's GDP c...
Lower Tier Cities in China - Considerations Before Jumping In
There are many relatively unknown cities in China with GDPs as large as countries. For example, the city of Zibo has an economy the size of Panama's and Tangshan's GDP ranks up there with New Zealand by some measures. These small...
The Essential Steps to Planning For Success on WeChat
The lure of WeChat for brands is clear; last year it drove $32.9 billion of information consumption and $52.4 billion of traditional consumption including travel, food, shopping, hotels, and tourism, according to a report from the...
How To Best Protect Your Brand from Counterfeiters in China
2011-2013 felt like bad years for fakes in China. When writing the Skinny it seemed like there was a new exposé every week to include, whether it be rat meat dressed up as lamb, fake Apple stores that even fooled the staff or ev...
China’s New Generation of Partnership Opportunities for Brands
When an estimated 500 new products and services launch in China every day, separating your brand from the rest can be an endless struggle. Of course an informed and intelligent approach to the market is vital in driving success, b...
China's New Channels of Competition More of a Threat than Ever
The strategies and recommendations that China Skinny developed five years ago were quite different than those we do today. When we cited the best examples of marketing in China, we would typically look to foreign brands. Back then...
Appealing to China's Millennial Parents
In the first quarter of 2018 China’s GDP growth continued to bubble away at 6.8%, largely driven by consumption which accounted for 77.8% of the growth. Powering this critical economic driver is the ever-evolving millennial; hig...
Australian Businesses in China: How are they Tracking?
Australia and China's relationship has become a fascinating representation of the delicate balancing act between politics, economics and sovereignty that this modern age of globalisation presents to nations. And with no Western co...
Why Chinese Travellers to Thailand Are Relevant to Exporters the World Over
Finding a steaming plate of pad thai or a hearty massaman curry in China is infinitely easier today than it was five years ago. In Shanghai alone, there are now more than 225 Thai restaurants. The snowballing of Thai cuisine is re...
The Future Duopoly of Chinese Brick & Mortar Retail
Someone who has read sci-fi novels over the past few decades would likely find today's China quite familiar. In Hangzhou city almost everything you do is monitored, traced and scored through a combination of online behavioural tra...
China's Shifting World of Production and How it Applies to Brands
"Analysis by the Environmental Working Group found that 160,000 people living in the region may be harmed by pig waste ... pigs are treated with antibiotics, vaccines and insecticides, all of which eventually pass into the lagoons...
Chinese Consumer Complaining Continues to Rise
If you're in China buying a tub of skincare online, a tray of New Zealand kiwifruit at the local fruit store, an expensive bottle of wine dining out, or even a well-known condom brand at a convenience store, there's a fair chance ...
Watch Winter Sports in China Over the Next Few Years
To understand the impact of Government directives on consumer behaviour in China we'd suggest watching the rise of winter sports over the next four years. Already well underway, the surge in related content through state-controlle...
China's Cross Border Commerce Discrepancies
In April 2016, pundits were predicting the demise of China's cross border ecommerce channel after hefty new taxes were suddenly introduced on all online cross border trade. Fortunately, some slick lobbying from Alibaba and JD saw...
Chinese Corporates' Lust for Luxury
Happy Year of the Dog! For our readers who took a break, we hope it was a blast. One of the defining factors of the last lunar year was the Government cracking down on overly-leveraged Chinese conglomerates, particularly those ...
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