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The Dynamics Reinforcing the Importance of Food Branding in China
Food exports to China have been growing for some years now. Chinese consumers are known to pay a premium for
The Trade War's Impact on Foreign Brands in China
“After 5,000 years of trials and tribulations, what kind of battle have the Chinese not been through?” asks the anchor
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Personalisation for Chinese Consumers, and the Essential Steps to Achieve it
When you are just one out of a heaving mass of 1.4 billion, feeling special or unique is a treasured experience not often received. As China’s cities swell and lives become increasingly homogenised brands are finding ways to mak...
Factors Knocking the Yin and Yang Balance in China
Health has been one of the core themes in China's consumer landscape over the past few years. Anyone who understands Chinese consumers' approach to health will appreciate the unity based on the opposing and complementary relatio...
'Lifestyle Centres': What Every Brand Selling in China Should Know About
If you believe the press, there is only one show in town for selling your wares in China - ecommerce. Yet behind the hype, ecommerce accounts for just 15.5% of retail overall, and an even smaller percentage for categories such as ...
Further Monopolies Likely In China's Tech Scene
Welcome back to our China-based readers; we hope Golden Week panned out well. China’s dynamic startup scene typically takes a consistent path. New ideas usually follow innovations that have been successful overseas, then ...
Golden Oldies Not the Chinese Tourists to Watch this Golden Week
Visit any popular tourist spot in China or abroad next week and you're likely to appreciate the scale of China's tourist machine operating in top gear. October Golden Week is the yearly climax of leisure travel in China; for many...
Chinese Fitness for the National Interest
The latest consumer confidence index shows a Chinese consumer who is more upbeat and optimistic about the future than any other time in the last two decades. Yet with an already enormous base of goods and a maturing market, such ...
China's Food Industry Influencers: Dying Goats, Banned Brie and Grocery Trolls
Late last month importation of the soft, creamy and seemingly harmless cow's-milk cheese Brie was banned in China. The edible mold that helps form Brie's bloomy rind saw it and a host of other platter favourites including blue, Ca...
Why Mobile Payments are so Relevant to Brands in China
At the dawn of the decade China was very much a cash-based society. Most transactions were untraceable exchanges of notes and coins and it wasn't unusual for consumers to have stacks of red bills stashed away under their mattresse...
How China's Most Successful Businesses Differ from the West
Alibaba and Tencent have done it again. They've delivered record-breaking profits that blew past analysts' forecasts, signalling just how healthy China's consumer market remains, particularly for the digital sphere. Alibaba's prof...
Spaghetti, Smartphones & China's Impact on the World
Next time you indulge in a good hearty serving of ravioli or fettuccine, spare a thought for the Chinese. Tracing the origins of Italian pastas will likely find you in China in the 13th century, following the routes of Marco Polo...
Understanding China's Pet Market's Runaway Growth
A quick Google image search for 'dogs in China' will return row after row of horrifying snaps that you wouldn't show your kids. Yet the reality is quite different in most of China's cities. Wandering through urban Chinese stree...
The Geographic Diversity Required for Marketing in China
If we asked Skinny readers to name some differences between a consumer in Beijing and Shanghai we'd be likely to get many responses. There are the obvious observations such as different food preferences, disparate climates, pollut...
The Weekly's Five-Year Skinniversary
A little over five years ago a fledgling Shanghai-based marketing agency was unable to find relevant and reliable marketing information about China. Hopeful of filling that gap, that agency started the Weekly Skinny. Our goal was ...
China's KOL Rules from Beijing Not Affecting Popularity
When a Chinese consumer makes a decision – from picking a bottle of water, to choosing which country will best educate their child – the influence of KOLs (Key Opinion Leaders) can be dramatic. A feature of Chinese thought sin...
Selling in China at What Cost?
The glimmering prize of the China market has led many foreign brands to make sacrifices in their pursuit of Chinese wallets. The $50-billion-plus beauty industry is particularly symptomatic – a field dominated by international ...
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