Previous Weekly Skinny newsletters
How New Retail is Altering the Type of Products Chinese Consumers Buy
Many brands are aware of how China’s innovations around New Retail, digital and mobile payments are fundamentally changing the way
Are China's Rural and Senior Consumers Worth the Hype?
As China’s urban millennials have become the most sought-after consumers on the planet, marketers have been seeking less contested consumer
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The Biggest Changes in China Since 1979
The advent of towering office buildings, glitzy malls and unending super highways will quickly capture the eye of any traveller looking for signs of the new China. Yet beyond the glamour and scale, the day-to-day lives of China’...
When China's Social Media Machine Takes Flight
A doctor flying from Chicago to Louisville last week had only morning appointments on his mind. Yet within hours, his pre-flight plight would reverberate around the world. Bloody, bruised and manhandled by United Airlines, Dr Dav...
The Lion, The Dragon and the Belt Road
If “The Belt and Road” still sounds unfamiliar, it won’t be for long. A colossal trade network is currently taking shape, weaving through continents with China at its core powering the expansion. Officially denoted the Silk ...
Getting Branding Right in China
A cute little penguin with a scarf, a curious pussycat and a floppy-eared pooch. Not the beginnings of a children’s story but the iconic logos of three gargantuan powerhouses in the Chinese market. A brief survey of China’s to...
How eCommerce is Relevant to Every Foreign Food Brand in China
If your next seafood platter carries some suspiciously plump offerings your cause for concern may be justified. Shrimps pumped full of gelatin and expired flour at high-end bakeries usher in the latest wave of food scandals in Chi...
Infographic: Online Fresh Food Trends in China
“Fresh Food” has become the main theme on Chinese tables as consumers are increasingly attracted to a healthy lifestyle. Newly released insights from Alibaba’s 2017 China Household Table Consumption Trends Report outline ...
Steps to Making Chinese Consumers Loyal to Your Brand
The average day in China sees no less than 500 new products launched. With this in mind it’s easy to understand why its consumers are among the most promiscuous on the planet. Furthering this trait, modern concepts of a ‘brand...
A Dozen Trillion Yuan Chinese Cities to Consider
It wasn't long ago when many decisions on China strategy and marketing were fuelled by those who were yet to set foot in the Middle Kingdom. As the country’s importance has swelled, so too has the desire of brand owners to see i...
President Trump's Impact on Chinese Consumer Sentiment
With over a month since inauguration day, we can all agree that the Donald Trump administration has been anything but routine. Although threats of tariffs and the ensuing trade war remain unrealised, the ripples of Trump’s tumul...
New Chinese Parents Contribution to Consumption & Cross Border Commerce
The curious Chinese consumer has many facets, with wary mothers distinctive among them. Motherhood in China is steeped in culture and tradition, high digital engagement, ingrained family structures and an excessive lack of trust. ...
O2O is Often More Cost Effective Engaging than Traditional Channels in China
Most long-time Skinny readers will be aware of the opportunities to integrate online and offline channels in China. When developing a social media or ecommerce strategy, offline touchpoints should also be considered as a powerfu...
Even More Incentive to Stay Healthy in China
The world's most health conscious consumers just got another reason to keep in tip-top shape. The cost of falling ill in China became more expensive last year, with the healthcare component of China's CPI basket: Western drugs, ...
Liberal Global Trade, with Chinese Characteristics
Happy Year of the Rooster. Welcome back from what was a consumption-driven Lunar New Year break with spending up 48.1% from last year. Much of the crowing leading into the Rooster was about China taking the lead in driving glob...
Fake Boyfriends and Alibaba's Bid to Clean Things Up
For millions of Chinese, Spring Festival is the most magical of times. It's the one holiday of the year they get to spend at home, catching up with nearest and dearest with the chance to demonstrate their success in the city t...
China's Smog Season Makes its Mark on the Calendar
It’s that time of the year again. As the Lunar New Year ushers in a stream of red lanterns and paper cut-outs, the sudden abundance of face masks in turn heralds the much maligned arrival of the ‘season of smog’. Earlier thi...
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