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Outrageous Advertising Claims in China
Fancy a tonic favoured by Chinese emperors that cures painful joints, frail kidneys, and weakness and anemia in women? Or
How New Retail is Altering the Type of Products Chinese Consumers Buy
Many brands are aware of how China’s innovations around New Retail, digital and mobile payments are fundamentally changing the way
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A Consumer-Driven Year Ahead in China
Happy 2017 and welcome back to those who enjoyed a holiday over the break. The past few weeks have seen countless China forecasts for the year ahead, including China Skinny's own humble 2017 China marketing predictions. Like every...
How Brightly Coloured Bicycles Represent Chinese Consumer Trends
This time last year bike lanes in China's big cities were the realm of migrant workers, with the occasional expat or hipster local on a single speed pedalling among the peasant peloton. For many Chinese, bicycles were for poor p...
What China's Pollution Means for Brands
In January 2013, Bloomberg reported that Beijing's pollution was worse than the average US airport smoking lounge. The study was one of the most polarising accounts of the severity of China's pollution at the time. By 2014,...
Promising Signs for IP Protection in China
Any news covering Intellectual Property and China is typically fraught with stories about IP-theft and trademark violations. It can cover anything from fake milk powder, to Alibaba being ousted from the prestigious International A...
Is Ecommerce to Blame for Retail Closures in China?
Earlier this month, Marks & Spencer announced that they were closing their remaining ten stores in China. This follows a string of exits from other retailers such as Media Markt, Home Depot, Best Buy, ASOS and the Barbie store...
Chinese Consumers in the Trump Era
To many Chinese he was just a source of entertainment who fuelled Government propaganda about the folly of US democracy. That all changed on November 8 when the US moved on from its first black president to a slightly orange one....
China’s Biggest, Most Exciting Singles' Day Yet
Online shopping in China is immense. If you were unaware of that, there’s a good chance that your thoughts of China conjure scenes of Mao-suited men emotionlessly sorting screws in a crowded assembly line. To get an appreciat...
The Far-Reaching Uses of Big Data in China
China Skinny has been utilising big data for analysis, trend spotting and recommendations for some years now. Chinese consumers' spirited uptake of the Internet and wide scale integration offline means that much of what onlin...
What Food Exporters to China Commonly Overlook
Imported food and beverage is big business in China. While Chinese consumers may be buying more locally-made goods overall, foreign fare is one of the shining segments for exporters around the world. Chinese shoppers are tradi...
Corruption & Chabuduo: Why Chinese Keep Buying Imports
Chabuduo is a word used far too often in China, as British writer James Palmer eloquently scribed earlier this month. It spans wider than corruption; a challenge that Beijing must overcome to successfully deliver its Supply...
Tourism Trends from China's Latest Golden Week
Well there it was; another demonstration of the impact that Chinese travellers are having on the global tourism industry. An estimated 589 million Chinese travelled during the Golden Week holiday, collectively spending $72 billion...
Keeping Up With China's Marketing Evolution
The average consumer in Shanghai is bombarded with 3-4 times more advertising than consumers in most Western countries. With so much noise, it can be difficult for even the most established brands to be noticed. If the compet...
Foreign Youth's Contribution to China's Future
Beijing recently acknowledged that it needs to attract more foreign talent to help its transition to an economy led by consumer spending and innovation. It has even announced plans to set up its first immigration office to ass...
Chinese Holidays and Opportunities from Tourism
If the mooncakes and candle-lit lanterns weren't enough of a giveaway, Mid-Autumn Festival is upon us tomorrow. The 3,500-year-old festival paying tribute to the moon and harvest season also marks the start of a popular vacatio...
Key Opinion Leaders in China: No Silver Bullet
With an estimated 500 new products launching every day in a market that is already fiercely competitive, brands vying for earshot can easily go unnoticed in China. A popular way to break through the clutter and amplify you...
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