Previous Weekly Skinny newsletters
The Dynamics Reinforcing the Importance of Food Branding in China
Food exports to China have been growing for some years now. Chinese consumers are known to pay a premium for
The Trade War's Impact on Foreign Brands in China
“After 5,000 years of trials and tribulations, what kind of battle have the Chinese not been through?” asks the anchor
Sign up to the most read newsletter about marketing in China and keep up with China's dynamic market.
Your details are safe with us.
A Dozen Trillion Yuan Chinese Cities to Consider
It wasn't long ago when many decisions on China strategy and marketing were fuelled by those who were yet to set foot in the Middle Kingdom. As the country’s importance has swelled, so too has the desire of brand owners to see i...
President Trump's Impact on Chinese Consumer Sentiment
With over a month since inauguration day, we can all agree that the Donald Trump administration has been anything but routine. Although threats of tariffs and the ensuing trade war remain unrealised, the ripples of Trump’s tumul...
New Chinese Parents Contribution to Consumption & Cross Border Commerce
The curious Chinese consumer has many facets, with wary mothers distinctive among them. Motherhood in China is steeped in culture and tradition, high digital engagement, ingrained family structures and an excessive lack of trust. ...
O2O is Often More Cost Effective Engaging than Traditional Channels in China
Most long-time Skinny readers will be aware of the opportunities to integrate online and offline channels in China. When developing a social media or ecommerce strategy, offline touchpoints should also be considered as a powerfu...
Even More Incentive to Stay Healthy in China
The world's most health conscious consumers just got another reason to keep in tip-top shape. The cost of falling ill in China became more expensive last year, with the healthcare component of China's CPI basket: Western drugs, ...
Liberal Global Trade, with Chinese Characteristics
Happy Year of the Rooster. Welcome back from what was a consumption-driven Lunar New Year break with spending up 48.1% from last year. Much of the crowing leading into the Rooster was about China taking the lead in driving glob...
Fake Boyfriends and Alibaba's Bid to Clean Things Up
For millions of Chinese, Spring Festival is the most magical of times. It's the one holiday of the year they get to spend at home, catching up with nearest and dearest with the chance to demonstrate their success in the city t...
China's Smog Season Makes its Mark on the Calendar
It’s that time of the year again. As the Lunar New Year ushers in a stream of red lanterns and paper cut-outs, the sudden abundance of face masks in turn heralds the much maligned arrival of the ‘season of smog’. Earlier thi...
A Consumer-Driven Year Ahead in China
Happy 2017 and welcome back to those who enjoyed a holiday over the break. The past few weeks have seen countless China forecasts for the year ahead, including China Skinny's own humble 2017 China marketing predictions. Like every...
How Brightly Coloured Bicycles Represent Chinese Consumer Trends
This time last year bike lanes in China's big cities were the realm of migrant workers, with the occasional expat or hipster local on a single speed pedalling among the peasant peloton. For many Chinese, bicycles were for poor p...
What China's Pollution Means for Brands
In January 2013, Bloomberg reported that Beijing's pollution was worse than the average US airport smoking lounge. The study was one of the most polarising accounts of the severity of China's pollution at the time. By 2014,...
Promising Signs for IP Protection in China
Any news covering Intellectual Property and China is typically fraught with stories about IP-theft and trademark violations. It can cover anything from fake milk powder, to Alibaba being ousted from the prestigious International A...
Is Ecommerce to Blame for Retail Closures in China?
Earlier this month, Marks & Spencer announced that they were closing their remaining ten stores in China. This follows a string of exits from other retailers such as Media Markt, Home Depot, Best Buy, ASOS and the Barbie store...
Chinese Consumers in the Trump Era
To many Chinese he was just a source of entertainment who fuelled Government propaganda about the folly of US democracy. That all changed on November 8 when the US moved on from its first black president to a slightly orange one....
China’s Biggest, Most Exciting Singles' Day Yet
Online shopping in China is immense. If you were unaware of that, there’s a good chance that your thoughts of China conjure scenes of Mao-suited men emotionlessly sorting screws in a crowded assembly line. To get an appreciat...
. All Rights Reserved.