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The Investment Driving China's Consumption Behaviour
It’s been a relatively lean few months for positive news about China’s economy, but things appear to be starting to
Are China's Falling Birth Rates Going to Hit Child-Focused Brands?
In October 2015, China announced plans that it would be abolishing its one-child policy the following year, in hope of
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Foreign Youth's Contribution to China's Future
Beijing recently acknowledged that it needs to attract more foreign talent to help its transition to an economy led by consumer spending and innovation. It has even announced plans to set up its first immigration office to ass...
Chinese Holidays and Opportunities from Tourism
If the mooncakes and candle-lit lanterns weren't enough of a giveaway, Mid-Autumn Festival is upon us tomorrow. The 3,500-year-old festival paying tribute to the moon and harvest season also marks the start of a popular vacatio...
Key Opinion Leaders in China: No Silver Bullet
With an estimated 500 new products launching every day in a market that is already fiercely competitive, brands vying for earshot can easily go unnoticed in China. A popular way to break through the clutter and amplify you...
Online-to-Offline Leadership in China
Online-to-Offline (O2O) is one of the most used buzzwords in China today, and with good reason. In most Western markets, O2O refers to 'click-and-collect' items - goods bought online and picked up at a brick & mortar store...
Chinese Mum's Consumer Traits
"It’s not that I don’t love my country. I just don’t want my baby to get hurt," said a woman discovered by Chinese port authorities for smuggling Japanese diapers into China. Those words sum up the sentiment among many ...
Has China Just Defined Web 3.0?
Every day this year, an average of more than 120,000 new Chinese consumers signed up to the Internet. Most of them on their smartphones, and many of them using it to run a big part of their lives. Growth in internet users cou...
Sports Multi-Faceted Rise in China
China will host and win a Football World Cup by 2050. That's if President Xi Jinping has his way. Although 80 countries currently rank higher than China, he's putting Beijing's almighty weight behind achieving this lofty goal. Dri...
Chinese Women: The Most Important Group in the Most Important Consumer Group in the World
We often talk about China's Millennials as the most important consumer group in the world, and the impetus behind China's consumption-driven growth. Yet, there is a subsection of those Millennials who drive more than half of s...
Foreign Brands' Armageddon in China?
If a Government or a company does something that China doesn't like, it can often have negative effects on trade. A little over a week ago, New Zealand's news outlets were full of stories that the country's significant dairy, ...
Chinese or English? That is the Question
An article in the Sydney Morning Herald last week highlighted some common misnomers about localisation and translation for China: After researching in China, an Australian vitamin brand found that their Mandarin-speaking Chie...
The Importance to Keeping Chinese Consumers Happy
Many have pondered what would happen if everyone in China jumped at the same time. There's been talk of the earth being thrown from its axis, mass earthquakes, volcanic eruptions and other catastrophic events. Although China...
Chinese Consumers' Different Priorities
Even in China's wealthiest big cities like Beijing, Shanghai and Shenzhen, the average white collar worker earns less than $1,400 a month, or under $18,000 a year including a Chinese New Year bonus. While urban professionals in...
Gaming, Cinema and How China Will Influence Them
Last week, WeChat's owner Tencent agreed to pay $8.6 billion to gain control of Finnish mobile games maker Supercel. This was less than two weeks after the game-to-movie adaption Warcraft stormed the Chinese box office with a rec...
From Minerals to Mobiles - driving China's GDP Growth
Last week, we spoke about how Chinese consumers are unsophisticated in some ways, and the most advanced globally in others. We only need to take a look at smartphone habits to see one of the areas where they are advanced. The a...
Getting it Wrong in China
Just as we've heard of many successful Western brands in China, most of us are aware of the folklores of failures from those who entered ill-prepared, naive and even arrogant. From Home Depot burning through $160 million chasing ...
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