Clients

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    ikea

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    COLGATE

    The Brief

    Provide insights into current and future consumer trends related to China’s oral care industry. Demonstrate interrelation between these trends and decipher them into recommendations to assist the research, product development and marketing teams to create products, positioning, propositions and communications that meet these needs

    What we did

    • Conducted quantitative and qualitative market research to identify key oral health and related trends in China.
    • Provided report with key findings and recommendations
    • Facilitated workshop with marketing, product development and research teams to brainstorm customer-centric initiative
    • View other projects
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    InterContinental Hotels Group

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    EDUCATION NEW ZEALAND

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    sunmaid

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    Reckitt Benckiser

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    Rockit

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    Optimum Nutrition