Clients

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    ikea

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    COLGATE

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    InterContinental Hotels Group

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    EDUCATION NEW ZEALAND

    The Brief

    Analyse education developments in China to understand how parents and children perceive all aspects of education in order to make New Zealand a more attractive education destination from kindergarten to university. Followed up by defining a digitally-focused marketing strategy going beyond the traditional recommendations, ensuring far greater ROI and engagement.

    What we did

    • Conducted macro and micro research to identify key trends among the Chinese target market.
    • Analysis into motivations and aspects that ‘push the buttons’ of Chinese parents and children.
    • Evaluation of the impact of geopolitics and potential future trends for NZ education facilities to capitalise on.
    • Marketing strategy incorporating the insights, utilizing outside-the-square initiatives that incorporated NZ’s strengths and delivered greater ROI
    • View other projects
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    sunmaid

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    Reckitt Benckiser

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    Rockit

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    Optimum Nutrition