Clients

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    ikea

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    COLGATE

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    InterContinental Hotels Group

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    EDUCATION NEW ZEALAND

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    sunmaid

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    Reckitt Benckiser

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    Rockit

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    Optimum Nutrition

    The Brief

    Research into unique Chinese traits, needs and target markets in the fitness and sports nutrition category. Insights provided granular detail into the brand’s existing situation, target customer and how they could localise their product and proposition to best resonate in market.

    What we did

    • A comprehensive audit of Optimum Nutrition, Isopure and BSN’s presence in the market including an overall market mapping of the fitness supplement category.
    • Overview of the fitness supplement market and relevant trends including the Greens and Plant protein market
    • Target market analysis, including specific consumption patterns, geographic differences, decision journey/touchpoints, and needs/motivators in the category
    • Overview of relevant digital and O2O channels for the fitness supplement category and a high-level introduction into their key differences/users/operation
    • View other projects