Clients

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    ikea

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    COLGATE

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    InterContinental Hotels Group

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    EDUCATION NEW ZEALAND

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    sunmaid

    The Brief

    Research into consumer perceptions of American snacks and Sun-Maid, including personal interviews for perceptions of branded evolution developments. Insights fed into a brand refresh, marketing and activation strategy.

    What we did

    • Defining key characteristics about what makes a successful snack brand in China.
    • Regional analysis informing the locations of interviews with 80 target consumers to gather insights and preferences on brand building and development.
    • Suggested branding and communication strategy to resonate with specific target market
    • Recommended market launch and supporting marketing activities including use of partners offline and online
    • View other projects
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    Reckitt Benckiser

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    Rockit

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    Optimum Nutrition