Research into consumer perceptions of American snacks and Sun-Maid, including personal interviews for perceptions of branded evolution developments. Insights fed into a brand refresh, marketing and activation strategy.
What we did
Defining key characteristics about what makes a successful snack brand in China.
Regional analysis informing the locations of interviews with 80 target consumers to gather insights and preferences on brand building and development.
Suggested branding and communication strategy to resonate with specific target market
Recommended market launch and supporting marketing activities including use of partners offline and online